{"id":11494,"date":"2023-05-04T08:00:21","date_gmt":"2023-05-04T15:00:21","guid":{"rendered":"https:\/\/gycvegas.com\/?p=11494"},"modified":"2026-06-01T13:52:19","modified_gmt":"2026-06-01T20:52:19","slug":"a-creative-pr-campaign-that-captured-the-galaxy","status":"publish","type":"post","link":"https:\/\/gycvegas.com\/case-study\/a-creative-pr-campaign-that-captured-the-galaxy\/","title":{"rendered":"CASE STUDY: A Creative PR Campaign That Captured the Galaxy"},"content":{"rendered":"\t\t<div data-designer-type=\"rdox-post\" data-designer-id=\"11494\" class=\"designer designer-11494\" data-designer-post-type=\"post\">\n\t\t\t\t<div class=\"designer-element designer-element-3ae3a45 e-con-full e-flex e-con e-parent\" data-id=\"3ae3a45\" data-element_type=\"container\">\n\t\t<div class=\"designer-element designer-element-25fa509 e-con-full e-flex e-con e-child\" data-id=\"25fa509\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-a80058d designer-widget designer-widget-siteskin-post-title designer-page-title designer-widget-heading\" data-id=\"a80058d\" data-element_type=\"widget\" data-widget_type=\"siteskin-post-title.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h1 class=\"designer-heading-title designer-size-default\">CASE STUDY: A Creative PR Campaign That Captured the Galaxy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-3560b88 designer-widget designer-widget-post-info\" data-id=\"3560b88\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"designer-inline-items designer-icon-list-items designer-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"designer-icon-list-item designer-repeater-item-678e697 designer-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"designer-icon-list-text designer-post-info__item designer-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"designer-post-info__terms-list\">\n\t\t\t\t<span class=\"designer-post-info__terms-list-item\">Client: The Little Vegas Chapel<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-f1e5ec1 designer-widget designer-widget-text-editor\" data-id=\"f1e5ec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>GYC Vegas helped The Little Vegas Chapel turn Star Wars Day into a media moment: themed packages, authentic props, 173 placements, a 200% booking surge, and a PRSA Pinnacle Award.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-b90d681 e-flex e-con-boxed e-con e-child\" data-id=\"b90d681\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"designer-element designer-element-a1200b8 e-con-full e-flex e-con e-child\" data-id=\"a1200b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-dbcbd9f designer-pagination-position-outside designer-widget designer-widget-image-carousel\" data-id=\"dbcbd9f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t<div class=\"designer-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"designer-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gycvegas.com\/media\/2024\/04\/TLVC-logo_solid-300x300.jpg\" alt=\"TLVC-logo_solid\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gycvegas.com\/media\/2026\/05\/5.4.23_The_Little_Vegas_Chapel_Malia__Evan_Starwars_edit_optimized_5000-300x200.jpg\" alt=\"5.4.23_The_Little_Vegas_Chapel_Malia__Evan_Starwars_edit_optimized_5000\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gycvegas.com\/media\/2026\/05\/Princess_Leia-300x300.jpg\" alt=\"Princess Leia doing a ceremony with happy couple and family.\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/gycvegas.com\/media\/2026\/05\/LV200010_optimized_5000-300x200.jpg\" alt=\"LV200010_optimized_5000\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-abcec27 e-con-full e-flex e-con e-child\" data-id=\"abcec27\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-c307efb designer-widget designer-widget-heading\" data-id=\"c307efb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h2 class=\"designer-heading-title designer-size-default\">The Little Vegas Chapel Star Wars Day 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-71d64a7 e-con-full e-flex e-con e-child\" data-id=\"71d64a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-a834d0e designer-widget designer-widget-heading\" data-id=\"a834d0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>THE CHALLENGE<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-449cb60 designer-widget designer-widget-text-editor\" data-id=\"449cb60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The Little Vegas Chapel needed to increase bookings for their Star Wars-themed wedding packages while standing out in Las Vegas&#8217;s competitive wedding market during the annual Star Wars Day celebration.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-3de9502 e-con-full e-flex e-con e-child\" data-id=\"3de9502\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-4f2943f designer-widget designer-widget-heading\" data-id=\"4f2943f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>THE SOLUTION<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-bfe50b5 designer-widget designer-widget-text-editor\" data-id=\"bfe50b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\">GYC Vegas developed a comprehensive media relations campaign featuring uniquely named wedding packages, authentic Star Wars props, and strategic storytelling that captured both fan enthusiasm and media attention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-9249f27 e-con-full e-flex e-con e-child\" data-id=\"9249f27\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-023a306 designer-widget designer-widget-heading\" data-id=\"023a306\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>THE RESULTS<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-3000417 designer-widget designer-widget-text-editor\" data-id=\"3000417\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The campaign generated 173 media placements across major outlets including Associated Press and Washington Post, increased Star Wars package bookings by 200%, and earned the 2023 PRSA Pinnacle Award for News Release\/Press Kit Excellence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-7517057 e-flex e-con-boxed e-con e-child\" data-id=\"7517057\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"designer-element designer-element-e5b4846 e-con-full e-flex e-con e-child\" data-id=\"e5b4846\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-813cd1c designer-widget designer-widget-heading\" data-id=\"813cd1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>THE CHALLENGE<\/b><span data-ccp-props=\"{&quot;335559738&quot;:440,&quot;335559739&quot;:100,&quot;335572079&quot;:4,&quot;335572080&quot;:6,&quot;335572081&quot;:8026650,&quot;469789806&quot;:&quot;single&quot;}\">&nbsp;<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-3aa014c designer-widget designer-widget-text-editor\" data-id=\"3aa014c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The Little Vegas Chapel, located in downtown Las Vegas&#8217;s historic Neon Gateway area, needed<\/span><br \/><span style=\"color: #000000;\">to differentiate itself in the crowded Las Vegas wedding market while capitalizing on the annual<\/span><br \/><span style=\"color: #000000;\">Star Wars Day (May 4th) celebration. The challenge was creating a themed wedding experience<\/span><br \/><span style=\"color: #000000;\">that would attract devoted Star Wars fans globally while generating significant media coverage<\/span><br \/><span style=\"color: #000000;\">to drive bookings.<\/span><\/p><p><strong><span style=\"color: #000000;\">Key Objectives:<\/span><\/strong><\/p><ul><li><span style=\"color: #000000;\">Increase Star Wars package reservations by 25% compared to 2022<\/span><\/li><li><span style=\"color: #000000;\">Boost social media engagement on Facebook by 10% during April-May 2023<\/span><\/li><li><span style=\"color: #000000;\">Secure at least 3 local\/national media coverage hits<\/span><\/li><li><span style=\"color: #000000;\">Position the chapel as the leader in unique, themed wedding experiences<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-bcfd09e e-con-full e-flex e-con e-child\" data-id=\"bcfd09e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-2985a3a designer-widget designer-widget-heading\" data-id=\"2985a3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>STRATEGIC APPROACH<\/b><span data-ccp-props=\"{&quot;335559738&quot;:440,&quot;335559739&quot;:100,&quot;335572079&quot;:4,&quot;335572080&quot;:6,&quot;335572081&quot;:8026650,&quot;469789806&quot;:&quot;single&quot;}\">&nbsp;<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-b776088 designer-widget designer-widget-text-editor\" data-id=\"b776088\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><em><strong>Competitive Research &amp; Market Analysis<\/strong><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-3896f95 designer-widget designer-widget-text-editor\" data-id=\"3896f95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Our team conducted comprehensive research to develop packages that would outshine<\/span><br \/><span style=\"color: #000000;\">competitors:<\/span><\/p><ul><li><span style=\"color: #000000;\">Competitor Analysis: Analyzed what other Las Vegas chapels offered for Star Wars weddings<\/span><\/li><li><span style=\"color: #000000;\">Local Partnership Research: Identified Star Wars guilds, actors, and prop owners in Las Vegas<\/span><\/li><li><span style=\"color: #000000;\">Authenticity Focus: Secured genuine movie prop replicas, including Luke Skywalker&#8217;s<\/span><br \/><span style=\"color: #000000;\">Landspeeder<\/span><\/li><li><span style=\"color: #000000;\">Fan Culture Study: Researched popular Star Wars quotes and sayings for package naming<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-426f6d8 designer-widget designer-widget-text-editor\" data-id=\"426f6d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong><span style=\"color: #000000;\">Creative Package Development<\/span><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-dbb3cf6 designer-widget designer-widget-text-editor\" data-id=\"dbb3cf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">We developed three distinct wedding packages with memorable Star Wars-inspired names:<\/span><\/p><p><strong><span style=\"color: #000000;\">&#8220;Yoda One For Me&#8221; ($860)<\/span><\/strong><\/p><ul><li><span style=\"color: #000000;\">Princess Leia officiant ceremony<\/span><\/li><li><span style=\"color: #000000;\">Limousine transportation<\/span><\/li><li><span style=\"color: #000000;\">Unity Sand Ceremony with color choices<\/span><\/li><li><span style=\"color: #000000;\">Professional photography with 30-minute session<\/span><\/li><li><span style=\"color: #000000;\">25 digital images and video recording<\/span><\/li><\/ul><p>\u00a0<\/p><p><strong><span style=\"color: #000000;\">May The Fourth Be With You&#8221; ($540)<\/span><\/strong><\/p><ul><li><span style=\"color: #000000;\">Princess Leia officiant ceremony<\/span><\/li><li><span style=\"color: #000000;\">Star Wars-inspired bouquet and boutonniere<\/span><\/li><li><span style=\"color: #000000;\">Professional photography with 10 digital images<\/span><\/li><li><span style=\"color: #000000;\">Video recording and themed certificate<\/span><\/li><\/ul><p>\u00a0<\/p><p><strong><span style=\"color: #000000;\">&#8220;You&#8217;re My Jedi&#8221; ($154)<\/span><\/strong><\/p><ul><li><span style=\"color: #000000;\">Budget-friendly option with traditional officiant<\/span><\/li><li><span style=\"color: #000000;\">Star Wars music and themed elements<\/span><\/li><li><span style=\"color: #000000;\">Basic photography and video recording<\/span><\/li><\/ul><p><br \/><strong><span style=\"color: #000000;\">Unique Value Additions<\/span><\/strong><\/p><ul><li><span style=\"color: #000000;\">Themed Hair &amp; Makeup: Partnership with Las Vegas Hair and Makeup ($119+ per service)<\/span><\/li><li><span style=\"color: #000000;\">Authentic Props: On-site Luke Skywalker Landspeeder for photo opportunities<\/span><\/li><li><span style=\"color: #000000;\">Professional Officiants: Trained Princess Leia character performer<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-767ff64 e-con-full e-flex e-con e-child\" data-id=\"767ff64\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-93545ca designer-widget designer-widget-heading\" data-id=\"93545ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>IMPLEMENTATION<\/b><span data-ccp-props=\"{&quot;335559738&quot;:440,&quot;335559739&quot;:100,&quot;335572079&quot;:4,&quot;335572080&quot;:6,&quot;335572081&quot;:8026650,&quot;469789806&quot;:&quot;single&quot;}\">&nbsp;<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-6c56b16 designer-widget designer-widget-text-editor\" data-id=\"6c56b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000;\"><em>Strategic Timeline<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-f69db51 designer-widget designer-widget-text-editor\" data-id=\"f69db51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">January 2023: Research and competitive analysis<\/span><\/li><li><span style=\"color: #000000;\">February 2023: Package development and partnership agreements<\/span><\/li><li><span style=\"color: #000000;\">March 2023: Press material creation and media list building<\/span><\/li><li><span style=\"color: #000000;\">April 25: Press release distribution to 700+ media contacts<\/span><\/li><li><span style=\"color: #000000;\">April 28 &amp; May 2: Media alert distribution to 300+ targets<\/span><\/li><li><span style=\"color: #000000;\">May 4: Event day coverage and live media coordination<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-c579491 designer-widget designer-widget-text-editor\" data-id=\"c579491\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\"><strong><em>Press Materials That Commanded Attention<\/em><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-78373bf designer-widget designer-widget-text-editor\" data-id=\"78373bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\"><strong>Press Release Highlights:<\/strong><\/span><\/p><ul><li class=\"p1\"><span style=\"color: #000000;\">Compelling Headline: &#8220;Star Wars Fans in Love can Join Forces at The Little Vegas Chapel&#8221;<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Creative Package Names: Used beloved Star Wars references and puns<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Detailed Offerings: Comprehensive package descriptions with pricing transparency<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Authentic Props: Featured real Landspeeder photo opportunities<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color: #000000;\"><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">Media Alert Strategy:<\/strong><\/span><\/p><ul><li><span style=\"color: #000000;\">Multiple Distribution Waves: Ensured maximum media awareness<\/span><\/li><li><span style=\"color: #000000;\">Clear Media Opportunities: Outlined specific interview and photo options<\/span><\/li><li><span style=\"color: #000000;\">Contact Accessibility: Direct coordinator contact for easy media coordination<\/span><\/li><\/ul><p>\u00a0<\/p><p><strong><span style=\"color: #000000;\">Media<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\"> Outreach Execution<\/span><\/span><\/strong><\/p><ul><li><span style=\"color: #000000;\">Targeted Distribution: 700+ national and local media contacts<\/span><\/li><li>Multi-Channel Approach: TV, print, online, and blog coverage<\/li><li>Personalized Pitching: Customized approaches for different media types<\/li><li>Real-Time Coordination: Day-of-event media management and live shot facilitation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-d6fa199 e-con-full e-flex e-con e-child\" data-id=\"d6fa199\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-458f811 designer-widget designer-widget-heading\" data-id=\"458f811\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>EXTRAODINARY RESULTS<\/b><span data-ccp-props=\"{&quot;335559738&quot;:440,&quot;335559739&quot;:100,&quot;335572079&quot;:4,&quot;335572080&quot;:6,&quot;335572081&quot;:8026650,&quot;469789806&quot;:&quot;single&quot;}\">&nbsp;<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-a6e3ca9 designer-widget designer-widget-text-editor\" data-id=\"a6e3ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000;\"><em>Media Coverage Breakthrough<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-6dc5504 designer-widget designer-widget-text-editor\" data-id=\"6dc5504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><span style=\"color: #000000;\">173 media placements across major outlets<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">43,397+ journalists reached through targeted outreach<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">132.17 million total unique visitor minutes (UVM)<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">$6,703.61 in local market publicity value<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-961e72a designer-widget designer-widget-text-editor\" data-id=\"961e72a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\"><strong><em>Premium Media Placements Attention<\/em><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-8e1e0ec designer-widget designer-widget-text-editor\" data-id=\"8e1e0ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\">National Coverage:<\/span><\/p><ul><li class=\"p2\"><span style=\"color: #000000;\">Associated Press: Photo gallery feature<\/span><\/li><li class=\"p2\"><span style=\"color: #000000;\">Washington Post: &#8220;Best Photos of the Week&#8221; inclusion<\/span><\/li><li class=\"p2\"><span style=\"color: #000000;\">Las Vegas Sun: Dedicated photo gallery<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color: #000000;\"><span class=\"s4\">Local Broadcast Success:<\/span><\/span><\/p><ul><li class=\"p2\"><span style=\"color: #000000;\">KSNV Ch. 3 (NBC): Feature coverage and live shots<\/span><\/li><li class=\"p2\"><span style=\"color: #000000;\">FOX 5 MORE Show: Live interview segment<\/span><\/li><li class=\"p2\"><span style=\"color: #000000;\">KLAS Ch. 8 (CBS): News feature coverage<\/span><\/li><li class=\"p2\"><span style=\"color: #000000;\">Total Local Viewership: 132,056<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-ab49708 e-con-full e-flex e-con e-child\" data-id=\"ab49708\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-ea5752c designer-widget designer-widget-heading\" data-id=\"ea5752c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>BUSINESS IMPACT ACHIEVEMENT<\/b><span data-ccp-props=\"{&quot;335559738&quot;:440,&quot;335559739&quot;:100,&quot;335572079&quot;:4,&quot;335572080&quot;:6,&quot;335572081&quot;:8026650,&quot;469789806&quot;:&quot;single&quot;}\">&nbsp;<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-8c9bf7e designer-widget designer-widget-text-editor\" data-id=\"8c9bf7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000;\"><em>Reservation Growth<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-e1661d5 designer-widget designer-widget-text-editor\" data-id=\"e1661d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><span style=\"color: #000000;\">200% increase in Star Wars package bookings (vs. 25% goal)<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">6 reservations in 2023 compared to 2 in 2022<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Budget efficiency: $800 total campaign investment<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-7d1d2c3 designer-widget designer-widget-text-editor\" data-id=\"7d1d2c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\"><strong><em>Digital Engagement<\/em><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-3980e6c designer-widget designer-widget-text-editor\" data-id=\"3980e6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><span style=\"color: #000000;\">13.13% increase in Facebook page sessions (exceeded 10% goal)<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Enhanced social media presence during campaign period<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-76c04ba e-con-full e-flex e-con e-child\" data-id=\"76c04ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-5e02fbd designer-widget designer-widget-heading\" data-id=\"5e02fbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>STRATEGIC POSITIONING SUCCESS<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-101d0de designer-widget designer-widget-text-editor\" data-id=\"101d0de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><span style=\"color: #000000;\">Established The Little Vegas Chapel as the premier destination for themed weddings<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Created a replicable model for future holiday-themed campaigns<\/span><\/li><li class=\"p1\"><span style=\"color: #000000;\">Generated sustainable media relationships for ongoing coverage<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"designer-element designer-element-749985f e-con-full e-flex e-con e-child\" data-id=\"749985f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"designer-element designer-element-af0ffa6 designer-widget designer-widget-heading\" data-id=\"af0ffa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t<h3 class=\"designer-heading-title designer-size-default\"><b>AWARD RECOGNITION<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"designer-element designer-element-5f8fcbf designer-widget designer-widget-text-editor\" data-id=\"5f8fcbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"designer-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: #000000;\">This campaign earned the <a href=\"https:\/\/gycvegas.com\/awards\/prsa-pinnacle-award-2023-press-release-best-in-show\/\"><strong>2023 PRSA Las Vegas Valley Chapter Pinnacle Award<\/strong><\/a> in the News <\/span><span style=\"color: #000000;\">Release\/Press Kit category, recognizing outstanding creativity and measurable results in media <\/span><span style=\"color: #000000;\">relations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GYC Vegas helped The Little Vegas Chapel turn Star Wars Day into a media moment: themed packages, authentic props, 173 placements, a 200% booking surge, and a PRSA Pinnacle Award. The Little Vegas Chapel Star Wars Day 2023 THE CHALLENGE The Little Vegas Chapel needed to increase bookings for their Star Wars-themed wedding packages while [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seo_robots_primary_cat":"none","_seo_titles_title":"%%post_title%%","_seo_titles_desc":"See how GYC Vegas helped The Little Vegas Chapel turn Star Wars Day into 173 media placements, a 200% booking increase, and a PRSA Pinnacle Award.","_seo_robots_index":"","footnotes":""},"categories":[226],"tags":[230],"class_list":["post-11494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-client-the-little-vegas-chapel"],"_links":{"self":[{"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/posts\/11494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/posts"}],"about":[{"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/comments?post=11494"}],"version-history":[{"count":31,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/posts\/11494\/revisions"}],"predecessor-version":[{"id":12364,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/posts\/11494\/revisions\/12364"}],"rdox:featuredmedia":[{"embeddable":true,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/media\/11517"}],"rdox:attachment":[{"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/media?parent=11494"}],"rdox:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/categories?post=11494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gycvegas.com\/rdox-json\/rdox\/v2\/tags?post=11494"}],"curies":[{"name":"rdox","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}