Why Work with GYC Vegas?

We are GYC Vegas — a women-led boutique public relations and marketing agency based in Las Vegas. We help brands earn visibility, build credibility, and grow through strategic media relations, storytelling, and content creation that drives sales and earns customer loyalty. Las Vegas is our home, and our clients’ success is our mission. Let’s build something together.

Proven Results

75+

Years of Experience

50%+

Clients with GYC Vegas for 5+ Years

12+

Industries Served Across Southern Nevada and Beyond

6+

Industry Awards recognizing GYC Vegas’ client work and agency culture, including four PRSA Pinnacle Awards, two Michael Smart’s Inner Circle Pitch of the Year recognitions, and Henderson Economic & Small Business Award

40+

Media Placements Secured for a Single Client in One Engagement

15+

Awards Secured for Clients since 2020 including Nevada Business Magazine honors, Vegas Inc recognitions, Vegas Chamber Business of the Year, SBA Small Business Person of the Year, and USA Today’s 10Best

Intentionally Small. Strategically Built.

GYC Vegas is intentionally small. That’s not a limitation, it’s a choice. Our founder, Gina Yager, came from a much larger agency, and what she saw there was a problem: clients getting lost in the shuffle, handed off to junior team members who didn’t have the strategic thinking to actually move the needle. GYC Vegas was built right here in Las Vegas specifically so that would never happen with our clients.

The team structure reflects that — with three senior-level account managers, a junior account specialist, and a PR assistant — and every client relationship is led by someone with the experience and strategic mindset to deliver real results.

Over the course of more than 75 years, the GYC Vegas team has worked with everyone from startups and small businesses to global corporations, across dozens of industries — hospitality, lifestyle, entertainment, manufacturing, professional services, technology, healthcare, aviation, career training and education, nonprofits, and more. Whatever you’re navigating, they’ve likely been there.

What It Looks Like In Practice

No templated strategies

Whether you’re a Las Vegas startup, an established local brand, or a national company needing a Southern Nevada presence, every campaign at GYC Vegas is built around a specific client’s goals, audience, and definition of success — not recycled from a previous client in a similar industry. Messaging stays consistent across every channel and every tactic from day one, 

Direct access to senior staff from day one

Every GYC Vegas client has direct contact with a senior-level account manager throughout the engagement — not an account coordinator passing messages along. The team includes three senior account managers, a junior account specialist, and a PR assistant.

Deep knowledge of your business and industry

Before any outreach begins, GYC Vegas invests time learning each client’s industry, competitive landscape, and business objectives. Clients consistently describe the agency as feeling like an extension of their own team rather than an outside vendor.

Long-term partnerships, not revolving doors

More than 50% of GYC Vegas clients have stayed with the agency for five or more years — some significantly longer. That retention rate reflects the consistency of results and the quality of the working relationship.

Results tied to business outcomes

Campaign performance is measured against metrics that connect to real business impact — media coverage secured, brand awareness, website traffic, foot traffic, or sales revenue. GYC Vegas has secured placements in 40+ publications for a single client and coverage across local Las Vegas broadcast, regional print, and national outlets including USA Today.

Always current on what’s changing

GYC Vegas invests in ongoing education to stay ahead of shifts in PR, marketing, and media — including how generative AI is reshaping the way brands get discovered in search. The agency holds recognized AI credentials and applies current best practices across every client engagement. 

What Clients Say About GYC Vegas

"Our biggest challenge was finding a PR partner who could align with our vision and amplify our voice in a way that felt authentic. What set GYC Vegas apart was the personal connection and the ability to really understand our brand DNA. They didn't just pitch services – they listened, asked the right questions, and showed that they cared about impact over transactions."
Michael Cruz
Michael CruzChief Operations Officer, Dee for Dentist
"GYC Vegas went above and beyond to help us spread the word about GiGi's Playhouse Las Vegas, a Down Syndrome Achievement Center. Their dedication, creativity, and professionalism truly made a difference — they played a major role in helping us bring together over 500 people for our Grand Opening celebration!"
Justine Chevalier
Justine ChevalierSite Manager, GiGi's Playhouse Las Vegas
"We have had more TV interviews, press releases, podcasts, radio interviews since working with GYC than ever before. We have been called the best kept secret in Las Vegas and we hope to overcome this cliche — with GYC Vegas' help, I believe we are achieving this. I look forward to a very long-term relationship with GYC. The relationship and trust that we have built will only continue to grow as we do."
Laurie Thomas
Laurie ThomasExecutive Director, Las Vegas Science & Natural History Museum
"GYC Vegas didn't just understand our industry—they became strategic partners in our expansion. From our Las Vegas market entry to executive appointments, GYC consistently delivered results that elevated our brand visibility and positioned our leadership team as industry thought leaders."
Dr. Letitia Kouchekey (Heshmat)
Dr. Letitia Kouchekey (Heshmat)Founder/President, Work Health Solutions

Ready to work with Las Vegas' most dedicated PR and marketing team?

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Award-winning Las Vegas Public Relations agency