Strategic public relations plans based on client goals
Company messaging with brand consistency
Press material writing and distribution
Media relations & coverage outreach
Media monitoring
Crisis/Image management
Media interview training
Community & promotional partnerships
Marketing
Marketing strategy development
Brand Development
Advertising & Media Buying
Copy writing
Collateral design
Business and industry award submissions
Website design and content
Digital Marketing & SEO
Social media strategy and content management
Special Events
Conceptualization and budgeting
Vendor hiring and management
RSVP Management
Onsite execution and staffing
Media attendance & coverage
Media, B2B and consumer events
Press conferences, ground-breakings, grand openings, anniversaries, red carpets, PR stunts and more
Integrated Marketing Strategy
ABOUT GYC’s STRATEGY: GYC specializes in an integrated marketing approach that strategically fuses public relations, marketing and event practices to deliver maximum impact.
WHAT IS INTEGRATED MARKETING? Marketing and public relations strategies that incorporate all four media practice areas – Earned, Paid, Shared and Owned
