GYC is a work from home company. We love having a “virtual office,” and enjoying the freedoms that come with…
Gone are the days of arduous review processes for new books, paper-heavy pitches to the media, and lengthy production times…
More than a century has passed since the first the press release was sent out in 1906 to spread the…
Human relationships are complicated. Personal viewpoints, past interactions, and current environment all play a role in each and every interaction….
Pitching great news stories is the centerpiece of a strong public relations campaign. Sometimes this task can be easy if…
Everyone has a story to tell. Whether it’s an individual, couple, family, community or business, each story is unique and…
It’s always about proving our worth. That’s often the bottom line, isn’t it? Whether you’re trying to justify why you…
For all those who work in the communications business, the question of whether to keep public relations in-house or hire…
These days it’s all about image. Although many things contribute to the image of a business, media content plays a…
The world of communications, which includes public relations, marketing, content management, SEO, social media and a myriad of other related…
Technological developments constantly change and challenge just about every business today. Public relations is no different. Things like social media,…
Public relations and the media have a love-hate relationship. On the one hand, reporters get overwhelmed by press releases and…
