The first draft of a written piece – whether it’s a news release, media pitch, blog post or some other…
A core component of any solid PR campaign is telling a good story. That means packaging the facts in a…
The best PR pros make it look easy to generate ongoing high-profile media coverage. But the truth is, effective media…
The tight labor market continues amid the Great Resignation. People are quitting jobs and switching careers in record numbers, making…
The right story in the right media outlet can create consumer awareness, engagement and other brand-building benefits, so media pitching…
PR is a powerful, yet often-misunderstood professional discipline. People sometimes think they know what public relations is or what it…
Messaging is a critical component of any successful public relations strategy. When you clearly and consistently communicate with target audiences,…
Done well, PR helps brands increase awareness of their products and services, generate valuable word-of-mouth advertising and position them as…
Good stories are powerful marketing tools, because they can change the way we think and how we act. To get the…
The key to any good relationship is for the people in it to understand each other. It’s the same for…
Consumers are increasingly embracing social causes and expect companies they patronize to care about issues, too. They seek brands that…
When reporters ask questions, the worst thing for a spokesperson to say is “no comment.” It’s the single biggest mistake…
