Done well, PR helps brands increase awareness of their products and services, generate valuable word-of-mouth advertising and position them as…
Good stories are powerful marketing tools, because they can change the way we think and how we act. To get the…
The key to any good relationship is for the people in it to understand each other. It’s the same for…
Consumers are increasingly embracing social causes and expect companies they patronize to care about issues, too. They seek brands that…
When reporters ask questions, the worst thing for a spokesperson to say is “no comment.” It’s the single biggest mistake…
Chris Rock isn’t the only one who took a hit at the Oscars this year: So did Will Smith’s reputation….
When it comes to paid media and earned media, both have roles to play in an integrated marketing strategy. Earned…
A well-written news release is your gateway to valuable media coverage. It can open doors that were previously closed and…
The U.S. Bureau of Labor Statistics has reported that more people resigned from their jobs in 2021 than any other…
FedEx recently announced it’s partnering with historically black colleges and universities to develop a diverse talent pipeline, and just this…
Good storytelling is the core of public relations. It’s one of the most effective ways you can convince target audiences…
PR is a critical marketing strategy for companies in any stage of business, from start-ups to conglomerates. It is a…
