Hard Rock Cafe Las Vegas to Drive Awareness & Raise Funds to Fight Breast Cancer During Hard Rock International’s 27th Annual PINKTOBER Campaign

LAS VEGAS, NV – Hard Rock Cafe Las Vegas is uniting guests and team members to support breast cancer awareness, research and patient services through Hard Rock International’s 27th annual PINKTOBER campaign.

Visitors can take action to support the cause at Hard Rock Cafe Las Vegas at 3771 Las Vegas Blvd. South by:

• Adding a pink ribbon to the Cafe stairway with a minimum $1 donation or by rounding up their check through the Crank It Up! donation option 
• Enjoying limited-time PINKTOBER menu items, including the Pink Power Bowl, Pink Smash Guitar Dessert, non-alcoholic Berry Lychee Spritz, and Hibiscus PinkRITA 
• Shopping the limited-edition PINKTOBER 2026 retail collection, featuring T-shirts,

  

  hoodies, stickers, and a collectible STRONGER TOGETHER pin, with net proceeds supporting Native American women and families affected by breast cancer through the American Indian Cancer Foundation 
• Joining Hard Rock Cafe Las Vegas throughout October for special events, live performances, and other Open Table experiences supporting Breast Cancer Awareness Month, including Drag Brunch Las Vegas, Breakfast Amplified, Brunch with a View, and Bottomless Mimosas

Raised funds will go directly to the Hard Rock Heals Foundation® to support breast cancer research and awareness worldwide through the American Cancer Society.  

“PINKTOBER brings the community together to support breast cancer awareness and research while honoring the strength and resilience of those impacted by the disease. We are proud to be part of this global effort to help drive meaningful change,” said Stacy Rodriguez, Sales and Marketing Manager at Hard Rock Cafe Las Vegas. 

Las Vegas locals, concertgoers, and sports fans can also enjoy 20% off food, non-alcoholic drinks, and Rock Shop retail by showing a valid convention badge, concert ticket, or local sporting event ticket.  

Underscoring its commitment to the principles “Love All Serve All” and “All Is One,” Hard Rock unites the global communities it serves – across Hotels, Casinos, Cafes, Rock Shops and digital platforms – to amplify fundraising efforts and drive meaningful action throughout PINKTOBER. To date, PINKTOBER has raised more than $15 million.

Unity™ by Hard Rock Cardmembers Support the Cause 
During PINKTOBER, every swipe counts. Unity™ by Hard Rock Mastercard® cardmembers give back simply by making purchases. Through a partnership with Bread Financial, a portion of each transaction made with a Unity™ by Hard Rock Mastercard® through the month of October will be donated to the Hard Rock Heals Foundation®, up to $75,000, turning everyday spending into meaningful impact*. Learn more at http://www.hardrock.com/PINKTOBER.

STRONGER TOGETHER Pin Funds American Indian Cancer Research
Honoring both PINKTOBER and Native American Heritage Month in November, Hard Rock presents a limited-edition STRONGER TOGETHER pin created by Seminole Tribe of Florida artist Theron Osceola. All net proceeds benefit the American Indian Cancer Foundation through the Hard Rock Heals Foundation®. The funds support Native American women and families affected by breast cancer. The pin is available for purchase at shop.hardrock.com.

Hard Rock Cafe Las Vegas 
Guests can enjoy the special PINKTOBER menu items throughout October, including: 

• Pink Power Bowl: Perfectly grilled salmon atop a vibrant mix of quinoa, farro, and arugula, accented with roasted beets, pickled red onions, and watermelon radish. Served over lemon whipped feta and finished with lemon vinaigrette and toasted seeds. 
• Pink Smash Guitar Dessert: A fun, shareable pink chocolate guitar dessert with strawberry creme, shortbread crumble, vanilla ice cream, fresh berries, and pomegranate drizzle. 
• Berry Lychee Spritz (Non-Alcoholic): A refreshing mix of ginger beer, club soda, lychee puree, berries, lemon and basil. 
• Hibiscus PinkRITA: A vibrant margarita-style cocktail with Teremana Blanco tequila, Cointreau, lime juice and hibiscus syrup.

Hard Rock Hotels 
From immersive guest experiences to meaningful in-room moments, Hard Rock Hotels worldwide are creating opportunities for guests to support the cause. The offerings include live performances from female artists, limited-edition wellness treatments, curated dining experiences and community engagement activities.  

The signature Sound of Your Stay® program also gets a PINKTOBER twist: guests can borrow pink electric or acoustic guitars and stream curated playlists of inspiring songs that resonate with the mission. 

In addition, Hard Rock Hotels will honor breast cancer survivors, caregivers, and others impacted by the disease by donating 80 complimentary vacation room nights at all-inclusive properties throughout Mexico and the Caribbean. Follow @hardrockhotels on Instagram to learn more. 

Beyond the menu, Hard Rock Cafes are hosting fundraising events, community gatherings and live performances featuring female artists in honor of Breast Cancer Awareness Month. Guests can add to their support with the PINKTOBER 2026 retail collection. The collection includes T-shirts, hoodies, stickers and a collectible pin available at Rock Shops® and shop.hardrock.com. 

Hard Rock Casinos 
Hard Rock Casinos will activate the floor with limited-run table game specials, slot tournaments and entertainment programming all benefiting the Hard Rock Heals Foundation®’s breast cancer initiatives. The Change for Change program gives players another way to give: every redeemed gaming voucher can become a donation, with proceeds funding cancer research organizations and support services worldwide. For property-specific details, visit casino.hardrock.com. 

Hard Rock Games 
During October, players can join Hard Rock Games for Spins for the Cure, a month-long PINKTOBER promotion in Jackpot Planet and Neverland Casino. Players can download Jackpot Planet or Neverland Casino and start spinning for the opportunity to win $4,500. Every 50 spins earns one entry into the PINKTOBER Giveaway, and the more a player spins, the more chances they have to win. Best of all, the play helps support a great cause. Throughout October, Hard Rock Games will donate a portion of revenue to the Hard Rock Heals Foundation®, helping make every spin mean a little more.  

Hard Rock Bet 
New players joining Hard Rock Bet’s sportsbook and online casino apps during October will directly support the cause. Each signup prompts a Hard Rock Heals Foundation® donation. The spirit of PINKTOBER will be present throughout the platform, with themed in-app features and special events spotlighting the mission. 

Visit http://www.hardrock.com/PINKTOBER for more information and to find your nearest Hard Rock. Additionally, to donate and discover more ways to fight against breast cancer, visit donate.cancer.org. 

*Bread Financial is solely responsible for making the donation. Donation amount is based on 1% of net credit card sales during the event period. Offer limited to credit sales made by residents of the following states made in-state: AK, AL, AR, CA, CT, FL, KS, KY, MA, MD, MN, NH, NV, OH, OK, OR, PA, RI, SC, VA, WA, and WV. 

Must be 21 years of age or older to gamble unless otherwise noted. Must be 18 years of age or older in Florida to participate in Bingo and Poker. Must be 18 years of age or older in the Dominican Republic. Must be 19 years of age or older in the Province of Ontario, Canada. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. Gambling problem? In CA/IL/NJ: call 1-800-GAMBLER (426-2537); FL: call or text 1-833-PLAYWISE; IN: 1-800-994-8448; NV: 1-800-522-4700; OH: 1-800-589-9966; ON: ConnexOntario 1-866-531-2600; Punta Cana/VA: 1-800-MY-RESET. 

Credit card offers are subject to credit approval. 
Unity™ by Hard Rock Mastercard®  Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.