Boutique PR & Marketing Agency
GYC Vegas is a Las Vegas public relations and marketing agency that helps businesses and nonprofits share their stories, build awareness, and reach the right audiences. Our team specializes in public relations, media outreach, branding, social media strategy, community engagement, and event promotion.
Experience & Industries:
With more than 20 years of experience, we’ve worked across industries including hospitality, lifestyle, retail, technology, health care, aviation, consumer products, education, career training legal, real estate, gaming and nonprofits. Our clients range from startups and small businesses to national corporations and global brands.
Why Businesses Choose GYC Vegas
- Recognized as one of the Best PR Firms in Las Vegas by Expertise and UpCity.
- Industry Recognition: The agency is a trusted leader in the field, consistently earning peer-awarded honors for innovative and results-driven work.
- 2024: PRSA Pinnacle Award for Media Relations Campaign
- 2023: PRSA Pinnacle Awards for Best Press Release, Events & Observances, and Best in Show
- 2022: PRSA Pinnacle Award for Best Media Event
- Known for hands-on, personalized service at every stage of a campaign – from first meeting through execution.
- Experienced in creating media strategies that deliver measurable results such as press coverage, brand awareness, online visibility, customer traffic, and revenue growth.
Our Approach
Every business has a story worth telling. At GYC Vegas, we design customized public relations and marketing campaigns that connect your story with the audiences that matter most. We combine strategic planning with creative execution, integrating media relations, advertising, digital campaigns, promotional partnerships, and special events to maximize impact. We measure success through real business metrics, not just impressions.
Every client works directly with a dedicated account manager, with founder Gina Yager involved in strategy and oversight of our full PR, digital, and events team.
Every company has a story to tell, and we are passionate about helping businesses get recognized.
Strategic Planning
GYC develops campaigns and communications plans that are aligned with client objectives such as increasing online visits, foot traffic, attendance, or sales. Our objective is to become an extension of the client leadership team, aligning with your marketing and development goals while maintaining long-term partnerships.
Our Community Involvement
At GYC Vegas, we believe public relations is about more than visibility – it’s about connection. That’s why we are actively involved in the Las Vegas and Henderson business communities. Our leadership participates in regional chambers of commerce, nonprofit boards, industry associations, and community initiatives that support local businesses, foster collaboration, and strengthen the Southern Nevada economy. By staying engaged in the community, we bring valuable insight and relationships to the clients we serve.
Frequently Asked Questions
What does GYC Vegas do?
GYC Vegas is a full-service public relations and marketing agency in Las Vegas. We help businesses and nonprofits share their story through media outreach, branding, social media, community relations, and special events. We serve clients locally in Las Vegas and Henderson, regionally, and nationally.
What industries does GYC Vegas work with?
We have more than 20 years of experience across industries such as hospitality, lifestyle, retail, technology, health care, aviation, consumer products, education, career training legal, real estate, gaming and nonprofits.
Who are GYC Vegas clients?
Our clients range from startups and small businesses to large corporations and global brands. We work with Las Vegas, regional, and national organizations.
Why choose GYC Vegas as a PR agency?
We are recognized as one of the Best PR Firms in Las Vegas by Expertise and UpCity. Businesses choose us for our personalized service, measurable results, and proven success in building awareness through media coverage, online visibility, and brand growth.
Does GYC Vegas work with small businesses?
Yes. We regularly help small businesses and startups launch campaigns, increase visibility, and connect with their target customers.
How does GYC Vegas measure success?
We analyze results based on real business goals – such as earning press coverage, building consumer awareness, boosting website traffic, driving customer visits, and increasing sales revenue.
Can GYC Vegas help with event promotion?
Yes. In addition to PR and media outreach, we specialize in community relations and special event promotion, helping businesses engage audiences both online and in person.
How is GYC Vegas involved in the Las Vegas business community?
GYC Vegas is actively engaged in the local business community. Our leadership participates in professional organizations, business chambers, and community initiatives that support economic growth and collaboration across Southern Nevada.
Who will work on my account?
Each client is assigned a dedicated account manager who serves as your primary contact, with access to our full team. Agency founder Gina Yager maintains strategic oversight on all accounts and participates in major campaign decisions.
How often will we communicate?
We provide regular meetings and daily/weekly check-ins during active campaigns. You’ll have direct email and phone access to your account team, plus immediate alerts for significant coverage or opportunities.
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