When you have a great marketing team, the combination of talents and the synergy they create make the team much greater than the sum of its parts. Businesses can successfully build a team by hiring members from different backgrounds and experiences, or tapping into outside resources and consultants that can bring a wealth of knowledge to the table. Whether you want to establish an internal team or pull together external experience, here are four positions you want to be sure to fill.
1. Public relations. Having someone devoted to public relations activities is important for any marketing team. Professionals in Las Vegas public relations can help you manage key relationships with media outlets, suppliers, customers, and employees. You’ll want to find an agency or an individual who has proven expertise in your industry, is results-focused, and will work hard to align public relations activities with your unique business goals.
2. SEO. Gone are the days of keyword stuffing a web site to drive traffic. As search engine analytics get more and more sophisticated, the SEO game is less about how to play the system and more about how to generate high-quality content that will give users an in-depth and valuable experience on your website. Spend the time to find an SEO employee or consultant that’s willing to work with you on not only how to appear higher in search results, but how to successfully reach your key audiences.
3. Advertising. A great ad agency works hand-in-hand with public relations and marketing professionals. Today, advertising encompasses much more than paid print or broadcast advertising. The opportunities for online advertising as well as creative possibilities in the digital arena are endless, and having someone who is well-versed in this area is critical to a powerful marketing team.
4. Social Media. This organic, crowd-focused influencer is growing and changing in a way that can be hard to predict and control. More and more people turn to their peers for opinions and advice in today’s marketplace, and understanding how social media channels can help or hurt a marketing program is a skill that is important to have on your marketing power team. Look for someone who understands how to leverage social media channels effectively for measurable results.
If you’re looking for a firm specializing in public relations in Las Vegas to be part of your marketing power team, contact GYC Vegas. This PR agency has years of experience in multiple industries as well as in a variety of specialties. We can be a great addition to a marketing team or work with you to find the right kind of talent to meet your marketing and business goals.