Gone are the days of arduous review processes for new books, paper-heavy pitches to the media, and lengthy production times for marketing materials. If you want to publish something, you can easily create a blog or a website and start writing. The result is a virtual flood of new material available every day. So how do you as a professional ensure that your content stays fresh, unique and original?
Get Out of Your Rut
The easiest way to write the same, old, boring material is to go through the same, old boring routine every day. Instead, try to change up your schedule. Start an assignment late at night instead of first thing in the morning. Take a pen and pad and sit in a tree to brainstorm ideas. Go for a walk and record ideas on your phone. Anything that you do that is different will help trigger new ideas and connections.
Steal Ideas and Thoughts From Others
No, not plagiarism. However, reading some great fiction every once in a while can freshen your vocabulary and turns of phrase. Joining a writing group can bring a new perspective to your work. Asking unrelated social media contacts for ideas and opinions on something outside their realm of expertise can introduce questions and thought-provoking ideas.
Think Story
It’s easy to conform writing to what you think a certain piece should look like. When you think news release, blog, or podcast, a certain picture probably comes to mind. Scrap that stereotype and think “story” instead. Everyone loves a story. How can you communicate your message so it becomes a compelling story, which still gets the main point across to your key audiences?
More Pictures, Fewer Words
The reality is that people like to look at pictures, images, and graphics. They want to watch short video clips and listen to engaging podcasts. If you’re a print-heavy professional, expand your thinking about content to more than just words. How can you not only tell your story, but illustrate it? By creating a powerful infographic, you can easily share a great deal of information through social media channels. A YouTube video can also illustrate a powerful story.
Start a Conversation
There’s nothing like a lively discussion to help get the creative juices flowing. Take the opportunity to ask thought-provoking questions on your key social media channels to start engaging conversations. Listen carefully and jot down fresh thoughts and ideas that can become the seeds of future articles, pitches, and blogs.
If you want more ideas for creative public relations Las Vegas, contact GYC Vegas. This PR company Las Vegas brings a team of creative individuals to the table. GYC Vegas has years of experience in multiple industries and with start-ups as well as Fortune 100 companies.