For many smaller companies, the marketing department may consist of one person managing everything from content development to sales team support to public relations. Wearing all these hats and many more can seem overwhelming at times. If this is you, here are some ways to accomplish all of those tasks:
Prioritize and Organize
If you’re just one person, you need to understand your company’s top marketing priorities and organize your time to accomplish those goals first. This may involve in-depth discussions with key partners so everyone is on the same page at the beginning of the year or the outset of a project. Once goals are set, put together a detailed marketing strategy that you can execute over the upcoming months.
For example, you may want to brainstorm content ideas for the entire year that support your marketing strategy and create a content calendar. This can help you take advantage of upcoming product releases, industry conferences, and editorial opportunities.
Tap Into Experts
If you have a marketing budget that allows for outside help, use it wisely. A wide variety of marketing consultants, writers and designers are available to help be part of your virtual team. These contractors can be extremely valuable to you as strong ones can deliver just what you need when you need it and charge you accordingly. If you just need one blog a month, pay a writer by the word. If you need a new logo and branding design, create a budget for a one-time design project. These experts can help you lighten your load while helping you achieve your company’s marketing goals.
Automate Where It Makes Sense
Social media sites, website systems and other marketing tools offer the ability to schedule announcements, news and reminders on an automated schedule. If you plan ahead, you can schedule out a wide variety of marketing communications so that e-mails, blogs and social media posts go out to your key audiences regularly without you having to do the actual posting each and every time.
Hire Part-Time Staff or Interns
Just because you’re doing it on your own doesn’t mean you have to continue doing it on your own. Hiring an intern can be a great way to get some assistance while also helping to teach and build young students resumes in the industry.
Hiring help is the first step into turning your one-man show into a team, and eventually, an agency. When you begin to feel overwhelmed on your own it may be a sign that your business is growing, and it may be time to add someone part-time.
If you’re looking for a public relations firm Las Vegas to join your virtual team, let us know. GYC Vegas is a marketing firm Las Vegas that has helped many one-person marketing teams achieve their goals. We bring years of experience to the table in a multitude of different industries.