Although it’s easy to understand that your company, needs a website, it’s just as easy to pull one together, launch it, and forget about it. Unfortunately, stagnant websites just don’t do the job they were meant to do. It’s important to continue to update and freshen your content regularly to keep you appearing on search results as well as ensure your target audiences engage with you and keep coming back. Keeping your website fresh is an important part of public relations in Las Vegas.
Re-purpose Old Content
Let’s face it. Much of the content on the web is similar and finding completely new ways to present common messages can be difficult. However, you can still keep your website content fresh by re-purposing and updating old content.
Take the time to review your content, update obvious things like new prices, services or products. Include some new highlights or recent customer stories to bring your site up to date. At the very least, take a still-relevant blog and put a current date on it. If you can update your SEO terms or add a few new thoughts and ideas, all the better.
Brainstorm from Other Sources
Whether that means scanning industry newsletters, skimming trade publications, reading competitor blogs or subscribing to a service like SmartBriefs, you can generate new ideas for fresh content quickly with some initial prompts. You might see two or three ideas that are relevant to your product or services or something could jog your memory of a conversation with a customer or business partner that can serve as the seed for a new blog. Try to look at old questions in new ways or from different perspectives. Get out of the box and be creative.
See What Followers Are Saying
You may have lots of comments building up on your website or within your social media pages. Too often, no one but other commentators read them. Be sure to read them regularly to see what others are saying. If a hot topic seems to catch the eye of lots of shareholders, consider posting a blog or updating your website to address that topic.
The advantage of the social media and the nearly real-time interaction of influencers, stakeholders and your company is that you can be forewarned of potential crisis situation or know about questions, concerns or complaints before they go viral. Use this feedback to help your website stay responsive. It can also minimize larger public relations problems down the road.
Tie Into the News
One great way to update your website is to address something that’s currently happening in the world, in your market, or in your community. If you can tie in your organization or business into something else that’s relevant to your target audiences, you’ll be able to freshen your content easily and keep stakeholders, customers and partners engaged. This tactic also serves to portray your company as a relevant and attuned corporate player in your community and industry.
Research Search Terms
Think about how your customers or influencers might search for a topic that’s relevant to your company, product or service. When you try to search like your audience, you’ll access similar search terms that can help you formulate your SEO plan as well as generate related ideas for new content. Take a close look at what else comes up on Google.
Leave Room for Testimonials
People want to know they can trust your brand and your services. Leave a section to share quotes from past clients so others can see all they great work you do. If your brand has been featured in magazines, TV, or other public relations sources, add a newsroom page to increase credibility and show off your hard work.
Reviews, testimonials, and credible PR sources are some of your brand’s strongest selling points. Give yourself the credit you deserve and update the pages often with any new reviews or features.
Ask Shareholders
You can always reach out to your key audiences and ask for topic ideas or things they would like to hear more about. Perhaps they are facing a problem that could be plaguing many other customers. Maybe they spot an upcoming trend and are grappling with how to address it. Once you know what’s on their minds, you can work to address those topics proactively.
Update Design, Interface and Technology
Besides keeping fresh content on your website, you’ll want to keep an eye on other areas to revise and update as well such as the interface and technology. For instance, over time, designers and web developers have found ways to make interfaces easier to use and more effective. Design styles come and go and leaving a style that was popular a few years ago on your site can make your entire company seem old and dated.
You’ll want to check load times as well as how your site appears on the growing number of mobile devices. You may need to update, edit or shorten your content so it’s easy to read and access on the most popular devices.
Double-Check Security
Internet security continues to be an ongoing issue as companies deal with everything from hackers to protecting the privacy and financial data of their customers and users. You’ll want to take a close look at everything from your virus protection and malware security systems to how well your financial data is encrypted to make sure you’re using the most advanced systems to ensure website security.
Liven Up Your Meta Descriptions and Headlines
These are the first things that your potential customers will see when they pull up your business on a search engine. Be sure they accurately tell your story and draw the customer to click on your site.
Once they arrive, you’ll want to have captivating headlines and interesting subheads as well graphics to keep their attention on the page. Studies show that the longer a visitor stays on your site, the more likely they will be to convert or make a purchase.
If you need help revamping or freshening your website, contact GYC Vegas, a marketing agency Las Vegas. This public relations company Las Vegas is adept at helping small, medium and large businesses in a variety of industries update and revamp their websites to improve marketing programs.