Start-up businesses have many priorities. Just getting your product or service refined and ready for market usually takes the bulk of limited resources. However, once you have the basics in place and you’re prepared to reach out to your market, it’s essential to create your company’s brand first. Here are four tips for doing just that:
Create a Memorable Name, Logo and Slogan
Potential customers will need multiple exposures to your brand before it becomes memorable. You’ll want to be easily remembered and found. Keeping those goals in mind, be sure you select a catchy, but quickly recognized name. Stay away from funky, hard-to-spell words or long acronyms. Remember if potential clients can’t remember how to spell your company’s name, they won’t be able to find you online.
In addition, have a memorable and recognizable logo and slogan. Again, you want the message and design to be simple so that people will associate those marketing items with your organization.
Design a Brand Identity
Once you have those pieces in place, begin thinking about your brand identity. What do you want your company and business to stand and be known for? Think in terms of human adjectives such as trustworthy, professional or witty. Once you create a brand identity, you’ll want to have a voice that reflects that identity.
Your brand voice should be consistent across all your communications, whether that be on your website, social media pages or print materials.
Tap into Influencer Marketing
Influencer marketing is the practice of obtaining the help of respected professionals within your industry. These individuals will often have their own followers who trust and respect them. If you can create a business relationship with those who have influence with your key market, these influencers can go a long way in helping your business succeed.
Remember that they are not merely advertising mouthpieces. Instead, you’ll want to prove how your product or service can truly benefit your influencers’ target audience. If the influencers believe your company can answer questions, solve problems or simply make life easier for their audiences, they will be happy to work with you to bring those ideas to their followers.
Develop Trusted Social Media Relationships
It’s not enough to be on social media. Instead, you have to be part of the conversation. Assign particular employees to research channels where your influencers or potential customers may be spending time, and then establish yourself as a trusted source of helpful information. These trusted relationships can go a long way in your marketing efforts.
For more information, rely on a public relations agency Las Vegas that can provide professional assistance. GYC Vegas is a PR firm Las Vegas that has helped many small startups create their brand and associated marketing strategy.