Storytelling is one of those buzzwords in business today. Why is it so appealing? Everyone loves a good story, and there’s no better way to engage your customers or potential customers faster than with a good story. For businesses, that means crafting a unique, engaging way to deliver company and product news to reporters, the media and bloggers that entices them to tell your story for you. Here’s how to do it:
Be Strategic
Before you go into creative mode, be sure to have a set strategy for exactly what you want to communicate and to which target audience. There’s no point in telling a great story or crafting something that holds people’s attention if you don’t generate leads, increase sales or improve your bottom line at the end of the day.
Incorporate your brand voice and business strategy first, and then find an engaging way to tell the story.
Be Real and Genuine
Unless there’s an element of entertainment value in what you’re communicating, don’t tell tall tales. You’ll lose credibility and trust, which will defeat the entire purpose of getting your story out there in the first place.
Ideally, you can find a story to tell from a customer perspective. Case studies have been a successful way to catch the attention of media for years. There’s nothing quite like a real customer that is just like the potential ones you are trying to reach to share their testimony and speak about the pain points that were solved with your products and services.
If you’re telling an inside story, perhaps share how a new product came to be or even how the company was established in the first place. Find captivating people and situations to make the story engaging. Elements found in a good book or movie work in a corporate story as well. Highlight challenges, failures, decision points and results.
Connect the Story with Business Values
When you tell a story, there should be a good message at the end and a lesson learned. These elements should also convey a little about your business’ core values and what drives your team to push forward, overcome challenges, and ultimately succeed.
By connecting your story with your brand or company values, you’ll deepen the relationship between your customers and your business. The relationship should build trust and loyalty for future interactions.
Need help crafting a great public relations story? Contact GYC Vegas. This PR company Las Vegas has helped many small, medium and large organizations tell their stories to a wide variety of media, writers, reporters and bloggers. Our team can help you create and pitch your story, so it becomes an engaging point of contact for your customers.