Public relations has changed a lot over the years, but these changes have opened doors to new career opportunities. Social media savvy and creative people are finding a place in the industry. This is a reflection of social media growth and a higher demand for exceptional communications. Although there are many PR interests, these four tips can help you join any part of the industry.
Apply for an Internship
Getting an internship might be the strongest way to begin a PR career. You can learn a lot in school, but an internship is an ideal way to gain firsthand experience. Nothing can prepare you better for working in PR.
It allows you to build business connections and relationships that help you climb the ladder into a career. A hands-on internship gives you valuable skills and knowledge, as well. Don’t be afraid to ask questions, and always look for opportunities to develop your skills further.
Also, an internship can help you determine what interests you most. For instance, you might find that lifestyle or tech PR is more interesting than talent PR. Then, you can build a work sample portfolio that strongly matches your interests.
Learn as Much as Possible
Once you determine your particular interest, you can immerse yourself in it. Listen and watch the news, subscribe to magazines and other publications, sign up for newsletters and listen to podcasts during your commute. It’s also essential to engage with industry leaders, media and influencers on social media. Being engaged and highly knowledgeable can propel your PR career of choice.
Work for a Startup
If you don’t secure an internship, consider working in-house for a startup company. New business owners don’t always understand the importance of hiring a PR company. With an in-house position, you gain work experience and the chance to demonstrate your research abilities, resourcefulness, passion, and tenacity for PR. In the end, you’ve built an impressive portfolio and established yourself as the ultimate pitch.
Prepare for the Interview and Job
Even after an internship or in-house startup position, you’ll need to interview for a role in a PR company. It’s vital that you’re prepared with several copies of your resume and knowledge about the company so that you can ask thoughtful questions.
With PR experience, you’re likely prepared for the challenges of having a career. If you go straight from college to a PR job, though, make sure that you’re ready. The transition from the classroom to the workplace is an adjustment, so you may be exhausted by the end of a full workday. Make sure you know how to handle the stress, and surround yourself with supportive family and friends.
Keep in mind that multitasking is an essential skill. Most likely, you’ll do a lot of research, write pitches, make phone calls, create reports, and more. Also, don’t take criticism personally because you’ll probably receive it from clients and bosses. Instead, learn from your mistakes, and keep improving your work.
GYC Vegas is a Las Vegas public relations agency that offers career opportunities. The summer internship allows you to work with a boutique PR agency. You’ll gain hands-on training and experience in various interests, such as hospitality, transportation, attractions, consumer products, and entertainment. If you want to break into the PR world, GYC Vegas can help.