When you create the branding for your company, you establish a name and along with a design or symbol. These elements make it easy for consumers to identify your company and products. They also distinguish your services from competitors. For these reasons, keeping your branding consistent is crucial, especially online.
The Importance of Branding
Aside from making a memorable impression, your company branding is essential because it indicates what clients and customers can expect. It clarifies what you offer and how you’re products are better than those from other companies. Your branding truly represents what your company stands for and how you want consumers to perceive it.
Because of that, branding has an overall impact on your business’s success by increasing brand awareness and driving sales. It increases business value, generates new customers, improves staff morale, creates trust in the market, and supports advertising.
Why Consistent Online Branding Is Important
A logo, advertising, promotional merchandise, customer service, and brand reputation all work together to create a unique professional profile for your business. Also, brand authenticity and content greatly influence customers’ decisions to engage with your company.
Authenticity requires that your company remains true to its values, transparent and honest. With these qualities, your company builds a connection with its customers. According to a 2016 study, 94% of customers are more likely to buy from authentic brands. In addition, 73% are willing to pay more if they feel that the brand is genuinely transparent and honest about its services.
As a result of establishing a voice and sticking to it, it’s easier for customers to connect with your company. Achieving that involves ensuring that every team member understands how to support your brand vision during each interaction with customers. Any inconsistency can cause confusion among your customers, slow down sales, and ruin your brand reputation.
How to Maintain Consistent Online Branding
The first step toward maintaining consistent branding online is to determine your company’s voice. It needs to match your image, product, and audience. For instance, your brand should exude excellence if your products are of high quality. If your products are geared toward young people and are trendy, your brand voice must reflect that.
Then, you need to have a brand style guide to share with your staff and keep everyone in line with your brand voice. The style guide should include your company’s story, missions, and goals, color palette, approved logos, and typography. Also, you need to establish a description of what your company is and isn’t. Descriptions of your target audience, language to avoid, and best practices for visual content are necessary too.
You need to cover every detail possible about your company to ensure that the branding remains consistent. Fortunately, you can hire a Las Vegas public relations firm to help you iron out the details. GYC Vegas is a trusted PR firm in Las Vegas with years of experience. After spending time with you and your company, the GYC Vegas staff can create a brand style guide and assist you with retaining consistent branding online and offline.