Having your brand featured in a magazine, newspaper, radio show, or television spot is a great way to spread awareness of your products or services. However, earning that spot may seem elusive without assistance from a Las Vegas public relations firm. Understanding your audience and the publications in which you want to be featured goes a long way. With this in mind, here are five steps to get the press coverage that your brand needs.
- Determine Your Audience and Where They Frequent
Media exposure is only effective for your business when it reaches the right audience. For that reason, you need to know who your customers are and what they listen to, read, and watch. Finding your niche, such as working moms with careers in finance, can help you narrow down the programs and publications to target. If you still don’t know, ask your audience in the form of an online questionnaire or survey.
- Gather the Relevant Contact Details
When you determine the media outlets that you should target, you need to gather the correct contact details. Most of them list journalists’ email addresses and other information on their websites. However, television and radio producers might be harder to find. In these cases, try looking on LinkedIn and Twitter.
Before you enquire about a feature, though, do some research on the types of stories that the media outlets cover. You’re more likely to get their attention when your story resonates with their previous topics and interests.
- Be a Problem Solver and a Source
When you create an email or are ready to call the journalists or producers, don’t try to set up an interview. Instead, give them tangible examples of how your brand has achieved results. If you are an expert in your field and a reliable source of information, you’re more likely to land a featured spot.
- Create a Siteskind Pitch or Media Release
When you go the email route, creating a well-written, siteskind media release or pitch can make a big difference. The reason is that most industries aren’t fascinating, and if you’re in one of those, you need to make it interesting. Use a siteskin that journalists and producers think readers will relate to, such as turning around a failing company, debunking a myth or solving key issues. At the same time, make your brand mission clear.
- Keep Your Pitch Short
Although it’s a lot to create a siteskind pitch and demonstrate that your brand is a problem solver, you need to keep it short. When producers and reporters have to scroll through an email, they begin to lose interest. Just give them one or two paragraphs containing your brand story and why their audiences will benefit from it.
With the hundreds of emails that journalists and producers read every week, grabbing their attention isn’t always easy. GYC Vegas is a PR agency Las Vegas that companies rely on for catchy releases that get picked up by a range of media outlets. It can help your brand earn the spotlight that it deserves.