Sending company announcements to employees is part of owning or being the head of a company. It’s easy to send good news, but sending bad news or an announcement of upcoming changes is a little trickier. In any case, you can implement six steps to make sure that everyone gets the message.
- Create a Communications Plan
Before you do anything, you need to plan your news announcement. Write down who will relay the information and when. Also, outline who will be directly affected. Then, you can determine exactly what the statement will say. Following this process will prevent you from leaving anything or anyone out of the announcement.
- Be Transparent and Explain Why
When you’re deciding what your announcement will say, be transparent and give an explanation. Especially regarding bad news, not being straightforward with your employees could make you appear less confident in your decision. Providing an explanation helps them understand your rationale rather than making assumptions or judgments that could lead to negative rumors and low morale.
- Tell the Leadership Team First
Before you tell your entire staff about the important company news, your leadership team needs to know so that it can prepare to answer questions. As a result, there will be less misinformation floating around your business. You could even have your department leaders distribute the information. If you do that, provide the news in writing.
- Announce the News at the Beginning of the Week
According to studies, the end of the week isn’t the ideal time to send employees important messages. While you might spend the week planning your announcement, half of your employees may never receive it. The reason is that many of them turn off mentally by that point. For that reason, it’s better to release the news on Monday morning when their minds are fresh.
- Reiterate With Follow-ups
Most people have to hear or see information five to seven times before they absorb it. That said, don’t just send one announcement about your company news. Instead, you should send follow-up messages that support and reiterate the news over the next week or so.
- Use Multiple Channels
Email is one of the most common ways that companies issue essential news announcements. However, it’s vital that you use more than one channel to ensure that everyone sees it. You can also send out a mass text, schedule a video conference, use social media, and put up posters in high-traffic areas around the office.
Use These Tips for Public Relations
Although you use different avenues to communicate with consumers, you can incorporate many of these useful tips to successfully communicate with your external audience. Hiring a PR agency like GYC Vegas public relations to assist with your announcements gives you a competitive edge. This Henderson and Las Vegas public relations company has decades of experience in planning PR and marketing strategies and managing all related content.
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