Summer PR Survival Guide: Avoiding the Seasonal Slump
Summer can be a tricky time for businesses. Vacations, slower news cycles, and a distracted audience can cause momentum to dip. But it doesn’t have to be that way. With the right PR strategy, summer can be a season of opportunity, not a slump. Here’s how to keep your brand buzzing all summer long:
- Lean Into Seasonal Storytelling
Pitch stories that align with summer themes; think travel, wellness, outdoor events, or back-to-school. Editors and reporters are looking for content that speaks to what their readers are doing right now.
- Repackage and Reuse Content
Give new life to past content that performed well. Turn blog posts into Reels, testimonials into quote graphics, or a webinar into short-form video. Summer is the perfect time to maximize what you’ve already created.
- Get Ahead of Fall Campaigns
Don’t wait until September to plan your fall PR push. Use the quieter summer months to prep press materials, update your media list, and line up announcements.
- Host Something Local
A pop-up event, customer appreciation night, or educational workshop can be a great way to generate buzz and earn local coverage when things slow down nationally.
- Focus on Owned Media
With many newsrooms running lean, it’s a good time to beef up your blog, email campaigns, and social content. The more value you deliver on your channels, the more likely your audience will stay engaged.
- Build Media Relationships
When journalists aren’t swamped with breaking news, they’re more open to new pitches and story ideas. Use summer to introduce yourself, offer expert commentary, or send thoughtful follow-ups.
- Stay Consistent
Even if you’re slowing down, don’t disappear. Stay consistent with your outreach and content calendar to keep your visibility and credibility strong.
With a little planning and creativity, summer can be a powerful season for building brand momentum. Don’t let the sunshine slow you down, use this time to stay visible and set the stage for a strong end-of-year PR push. At GYC Vegas, we craft smart, strategic campaigns year-round that drive real results. Ready to keep your brand in the spotlight? Fill out our quick questionnaire and let’s get to work!