PR & Gen AI Search: How Media Relations is Helping Brands Get Discovered
PR today isn’t just about people seeing your news, it’s about teaching AI what to say about your brand. Now that tools like ChatGPT, Google AI Overviews, and other large language models (LLM)s are part of daily life, what AI learns from media coverage matters more than ever.
In fact, by 2027, over 90 million Americans are expected to use AI for searching—and your digital presence will help shape what they see. So how can you make sure your business stands out? Here are some tips to future-proof your PR strategy in this AI-driven world:
From SEO to GEO: Get Found by AI
Search engine optimization (SEO) is no longer the whole story. We’re now in the era of Generative Engine Optimization (GEO), where AI tools learn from credible media coverage.
Tip: The more your business appears in respected media outlets, the more likely AI will reference you in its answers.
Trusted Media = Trusted by AI
AI systems pull information from sources they consider credible. Coverage in reputable media doesn’t just build trust with people—it builds authority with AI.
Tip: Focus on securing media coverage – feature stories, guest columns, interviews and mentions – in outlets that are known for reliability and accuracy. This helps your message live on through AI-powered searches.
Make Your Coverage AI-Friendly
AI favors content that’s clear, quotable, and easy to cite.
Tip: Craft strong soundbites and expert insights for pitching and responding to working journalists. AI can easily pull them into its responses, and even one great article can shape thousands of AI-generated answers.
Track Your Brand’s AI Footprint
It’s no longer just about clicks. What matters is how your brand appears in AI summaries, answers, and recommendations.
Tip: Start monitoring where and how your messages are showing up in AI-generated content.
Build an AI-Ready PR Strategy
The future of search isn’t just about algorithms; it’s about editorial credibility.
Tip:
- Aim for media placements in high-profile, high domain authority outlets that AI tools often reference.
- Share expert advice that answers the real questions people ask AI.
- Position and promote your leaders as go-to sources in your industry.
Ready to Get Started? At GYC Vegas, we help brands secure media coverage that not only builds visibility today but also shapes how AI presents your brand tomorrow. Fill out our quick questionnaire and let’s chat about how we can position you for success in the age of AI.