Founded by Las Vegas-based public relations veteran, Gina Yager, GYC Vegas specializes in strategic public relations, marketing, branding, community relations, special events and more. Established in 2017, we are a boutique agency with a staff of five dedicated PR professionals and an integrated team of advertising, digital marketing and social media partners.

GYC has more than 25 years of combined experience in dozens of global industries including hospitality, tourism, gaming, food & beverage, entertainment, retail, non-profit and technology, working with national, regional and local companies of all sizes – from start-ups and small businesses, to multinational corporations.

Our Philosophy

It’s not just about public relations, although PR is a major part of the branding and growth of a company. GYC integrates other essential programs with a holistic approach to marketing and building exposure, including strategic alliance marketing, community relations, promotional partnerships, event implementation and management, as well as business development.

Our specialty is providing direct, personal contact with every client. At GYC, clients receive hands-on, continuous service through every step of a campaign – from our first meeting, to planning and execution.

GYC specializes in an integrated marketing approach that strategically fuses public relations, marketing and event practices to deliver maximum impact, and we believe in delivering results that correspond directly to your goals. GYC will analyze the effectiveness of each plan through real business metrics, whether your goals are media coverage, increased consumer awareness, online visits, foot traffic or sales revenue.