From announcing a product launch to hosting a publicity event, public relations efforts include a variety of strategies to spread brand awareness and attract new customers. As of 2020, no PR strategy is complete without an online presence. Offline or traditional PR methods alone simply aren’t enough to have a successful campaign. To create an effective digital PR strategy, follow these five tips.
- Determine Your Brand Goals
Before you can put together a digital PR strategy, you must outline your goals. Do you want to increase traffic to your website? Maybe you want to increase revenue. On the other hand, you might want to achieve both of those goals or prioritize others. In any case, you should map out the goals that are important to your brand.
- Identify Your Target Audience
There’s a close connection between your goals and your target audience because your audience is who you’ll be communicating to through your digital PR campaign. When you’re identifying your audience, you can define the personas of who will need or want your product. Then, you can research where they spend their time online, which brands they interact with, and what they read. With this information, you can tailor your website and content to attract your audience.
- Define Your Brand Voice
Having a brand voice is an essential part of any PR strategy. Consider what your brand can talk about with confidence and how that ties into the interests of your target audience. Write down siteskins and topics that are related to your brand and potential customers. Also, think about the colors, images, and tone of voice that should be associated with your brand.
- Create an Appealing, Engaging Website
With the list of siteskins and topics that helped you define your brand voice, you have a starting point for creating an appealing and engaging website. This medium will become the core of your online relationship with consumers. Aside from social media, it’s how you’ll directly communicate with customers and promote your brand message through news releases, quality blogs and content, custom videos, and more.
- Connect With Media and Influencers
Before you launch a digital PR strategy, make sure that you have digital support from media outlets and influencers. You might have existing relationships with physical media outlets, but networking with blogs, online magazines, and influencers will boost your brand promotion even further. These online resources can spread your brand message, publish authentic reviews of your product, and encourage consumers to invest in your brand.
Ask for Help
Even with these tips, it’s not easy to create an effective PR campaign, especially if your time is limited. Fortunately, a public relations company Las Vegas brands depend on can help. GYC Vegas, for instance, provides digital marketing, content management, social media strategy, and other public relations in Las Vegas and Henderson.
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