Technological developments constantly change and challenge just about every business today. Public relations is no different. Things like social media, web video technology, and developing audio technology can be amazing tools to help you communicate faster and more accurately with your target audiences, which now can be minutely defined. Here are five tactics to help you be more strategic.
1. Take advantage of live video streaming technology to improve your reach.
Remember that public relations is not necessarily about increasing your audience size. However, you can better target and reach the right people by using this technology, instead of relying on individuals traveling for a press event or customer conference. You can also use live streaming to reach out more regularly and frequently, which can help solidify important relationships and increase loyalty and commitment.
2. Use technology to help your audiences do their jobs.
Whether you are targeting the media, customers, suppliers or analysts, think about how you can use developing technology to help them work faster and smarter.
For example, provide great quotes as sound clips that a reporter can basically cut-and-paste into a broadcast news story. Consider asking key customers to share their success stories using their products or services for a shareable web video. Provide real-time statistics to business analysts that can be incorporated into daily reports. Give near-constant updates in a crisis situation so that both the media and other interested parties can stay as informed as they wish.
3. Maximize your website capabilities.
As great as social media opportunities are, remember that you are completely in charge of your company website and, as a result, have much more control over content and traffic. Make the investment in understanding how to maximize the technology needed to use this tool as a powerful inbound marketing channel for your organization.
4. Enhance two-way communication through technology.
One of the biggest advantages that technology affords is the speed at which companies can disseminate and collect information. This speed allows you to start and maintain an ongoing conversation with your key audiences. Be sure to listen carefully and respond with empathy, plans, appreciation or whatever is appropriate. Everyone likes to be heard; business relationships are no different.
5. Monitor trends closely.
Not only can you get your information out to your important audiences quicker, but you can also collect information faster as well. When this is done regularly and comprehensively, your organization can have a better handle on industry trends and competitive activity, which allows you to respond quicker.
If you’re ready to talk about strategic public relations Las Vegas, contact GYC Vegas. This PR company in Las Vegas brings years of experience to each client’s table. Whether you’re a small start-up or a major multi-national, GYC Vegas can help you tap into today’s technology to improve your PR strategy.