In a world where we are overloaded with information, content is still king when it comes to marketing efforts that successfully drive sales. Getting the right information and message to the right people at the right time is the hallmark of a successful marketing campaign. Here’s how to do it with the right content.
Go Big
If you have the time, budget and resources, consider creating one huge piece of content that serves as the anchor of your marketing strategy. This piece of content could be a feature video, a self-published book or an extensive research report.
By creating one large centerpiece, you not only have a common draw for your potential audience, but you also have a key body of knowledge or an overarching siteskin that can be carried to all other aspects of your marketing program. Blogs, media releases, brochures, e-mail pdstles and social media campaigns can all carry components of your keystone project.
Pick a Cause
Everyone has a cause that’s close to the heart, and businesses that align themselves carefully with their customers’ values can capitalize on that relationship.
Creating a particular movement related to social justice, supporting a good cause or fighting for political change can create a customer loyalty that’s not only tied to your product or brand, but to your company as a whole.
According to a recent survey by Sprout Social, two-thirds of consumers believe that companies should take a position on political and social issues. Creating the right content around value-driven campaigns can help increase sales.
Get Specific
Technology continues to evolve every day, and the ability to deliver customized content and messages to individuals is becoming more of an easy reality all the time. Look for ways to personalize your message including using a customer’s name in communications and target selling a product you know they are seeking.
Done properly, the art of personalized content can mean reduced sales cycles and more sales per marketing effort.
Create a Content Calendar
With a little advanced planning, you can do some excellent matching between your target audience and your message. Think about what kind of searches your target audience will be making and when. Consider what problems they may be facing and how you can provide solutions not only through your products, but with your knowledge and expertise. Remember that providing the right content is really about setting yourself up as a partner to your potential customers so when it’s time to buy, they have confidence and trust in you and your brand.
If you’re looking for public relations in Las Vegas, give GYC Vegas a call. Our firm’s professionals are experts in creating content marketing programs that result in increased sales. With years of experience in public relations in Las Vegas, we can help you get the results you’re seeking.