Whether you’re a small or medium-sized company or a cost-conscious department of a large one, you’ll always want to find the right balance of cost and results when it comes to marketing strategies. Here are some of the most cost-effective activities from a marketing firm Las Vegas that can boost your marketing efforts.
Drive Traffic Through Quality Blogs
If you have a good writer, publishing regular blogs on your web site is an excellent way to keep the lines of communication open between you and your target audiences. Blogs help you develop an ongoing relationship with essential stakeholders. The most critical factor in publishing blogs is to offer high-quality content that shares important and helpful information as well as start positive conversations.
According to industry studies from a public relations firm Las Vegas, a site that posts about four blogs per week on average with solid content can increase web traffic by more than three times.
Engage with Interested Customers Through Email
Although you don’t want to fill up people’s spam folders with junk email, conducting a targeted email campaign with those who have asked to receive information from your company can be an effective way to market new products and services as well as share regular promotions and news.
Check out the developing artificial intelligence tools for email as well. Many services can now help you formulate more effective campaigns, help determine the ideal days and times for delivery, and set frequency guidelines by an individual user.
Solicit Feedback Through Third-Parties
Look for Google reviews, Amazon feedback, Yelp comments or any other third-party online platform that collects and shares customer feedback. If you deliver a stellar product or service, customers will talk on these platforms. Encourage clients to leave reviews, and monitor their feedback. Not only can you find some great testimonials and customer stories through these channels, but you’ll have the opportunity to show how your company handles complaints and negative comments in a mature, supportive and helpful way.
Leverage Social Media
Social media platforms can provide great places to start and participate in relevant conversations. Position your company and its executives as helpful experts in your marketplace and offer assistance or information that may help those who are seeking it online to boost your public relations in Las Vegas.
Besides, many social media platforms now offer ways to test marketing strategies or even conduct marketing contests or competitions, which can drive interest and traffic to your company’s website.
Guide Customers into a Deeper Relationship
One key factor of cost-effective marketing is understanding what works. To do this, you’ll need to be able to see where your most profitable leads come from and the path they take to get to the final purchase. Be sure that you always have a next step in every marketing communication, whether that be through email, on a blog or through a social media post.
Studies show that the longer a prospect stays on your web site, the more likely a purchase will be made. Invite your customers into a deeper relationship by asking for feedback, providing customer appreciation events and incentives, offering additional information such as white papers or price sheets, or soliciting comments or questions.
Offer Perks to Loyal Customers
One cost-effective way to market to existing customers to offer special discounts, deals or coupons. These can be delivered through an email newsletter or post-purchase communication. Additional first-time customer deals can be shared through pop-up screens or as a reward for sharing contact information.
Another idea is to set up a rewards club for regular or frequent shoppers. Allow customers to accumulate points to secure future discounts. You can also set up a paid membership club that offers special, exclusive perks to members.
Appeal to the Visual Senses
It’s common knowledge that most people pay attention to visual communications such as graphics and videos more often than written information. Some studies show that 80 percent of web traffic will be through videos this year.
You may want to consider putting together some regular infographics to share results or data as well as short video productions for your website, Youtube, or social media pages. Remember that in many cases, marketing and entertainment have a blurred boundary these days. A quality video can lead to higher conversion rates for site visitors.
Repurpose Material
Once you have some great content pulled together, be sure to maximize it by repurposing it for many marketing tactics. For example, start with an in-depth white paper, which can be distributed or offered on its own. Take critical points from the article and write shorter blogs on individual sections. You can use the same information, graphics or data as part of an infographic on your website, and release interesting information as part of an email newsletter. Repetition will not only save you time and effort but will also help solidify your company’s message, brand and offerings in the minds of your customers and stakeholders.
If wanting more cost-effective ideas for public relations in Las Vegas, contact GYC Vegas. This public relations firm Las Vegas has a great deal of experience in a wide variety of cost-effective strategies for businesses just like yours.