With all the new, exciting tools and technologies out there, it’s easy to spend a lot of money and time creating complex marketing programs. However, for a small business or one that’s in a particularly cost-conscious period, simple e-mail marketing tactics can be just as effective or even more than glitzy campaigns.
Building Customer Relationships
E-mail marketing, especially if your list is created from people who have asked to receive information from your company, can be an extremely effectual way to build strong relationships with key potential customers and influencers.
Sending out e-mail communications, updates or newsletters can position you as a helpful partner. Provide information, solutions to common problems, or case study examples of ways you have helped others and share those stories through e-mail.
Stay Top of Mind
Some research shows that more than 90 percent of all e-mail users welcome promotional e-mails from companies they regularly do business with. As a result, a regular e-mail marketing campaign can help your company stay top of mind to your customers. When they need to purchase a good or service you offer, you will be there with a special promotion, event, great deal or coupon code to not only provide what they want, but help them save a little money as well.
Increase Foot Traffic
Email marketing is a fantastic way to get customers in the door, by creating and offering special events and promotions. Create a unique way to draw people in with a pop-up event, co-sponsored events with a partnering business or a charity benefit event. The best part of email marketing is that people have opted in to hear from you and are interested in your brand. Utilizing it can help spread the word about important events to those who care most.
Gain Immediate Feedback and Response
In many cases, if you make an inquiry on e-mail, you can obtain a quick response back. Whether you’re looking for feedback for a particular product, service or new idea or asking for input on a recent purchase, people are more likely to hit the reply button and respond to a rating or review request. As a result, e-mail communication can be a great way to keep your corporate finger on the pulse of what’s most important in the minds of your key stakeholders.
Generate Leads and Inquiries
As long as you’re not constantly hard-selling a product or service but trying instead to be a helpful resource to your audience, you will most likely be seen as a reliable, trust-worthy company that’s worth doing business with. As a result, when there is an opportunity for a product announcement or new service, you’re more likely to get a second look from your target audience.
For more ideas about using e-mail to reach out to influencers and customers, contact GYC Vegas, a marketing firm Las Vegas. This Las Vegas public relations agency has worked with small and large firms alike to implement similar solutions and many other marketing campaigns.