Artificial intelligence is slowly permeating society, from robots that sort shopping orders to smart homes that control our utilities. As big data and artificial intelligence continue to develop, public relations professionals should be excited about the opportunities that will follow.
Better Data
You already know that with every Google search and “like” on your Facebook account, you are revealing details about your needs, wants and interests. Although information collection systems are far from perfect, they are vying for more accurate information every day. For professionals working in public relations in Las Vegas, or anywhere else, that means more accurate data about clients and their target audiences. The more accurate the data, the easier it becomes to reach the right people at the right time.
More Effective Results
Better data leads to more effective public relations and marketing programs. If a strong business strategy is in place and the quality of audience and shareholder information improves, it becomes much easier to deliver real-time information to those people who are interested and engaged.
Instead of providing irrelevant information to the masses and hoping that something reaches a decision maker who takes action, public relations professionals may be able to locate and reach that segment of the population in a position to buy a particular product or service in the near future. Instead of bombarding journalists with non-news and promotions, professionals can instead approach media contacts based on what they’ve recently covered, or respond to breaking news with relevant sources, commentary and complimentary information.
Upgrade in Work
As in most fields, artificial intelligence can automate the mundane work, leaving the more interesting and challenge jobs for the human mind. For public relations professionals, that means regular updates on analytics or statistical reports can be generated automatically. This will not only reduce data entry errors but the load of mindless work that many professionals despise. Instead, public relations professionals can develop higher-level skills in strategic planning, idea generation, and content origination.
Faster Contact Generation
Whether you’re looking for the most significant influencers in a particular market or key people who have a certain number of followers on social media, artificial intelligence makes it easier to quickly locate that information. Chatbots and social media channels are constantly working to offer new tools that will help public relations professionals target the right users or influencers to execute media campaigns, fundraisers, information dissemination or other strategic marketing programs quickly, accurately and efficiently.
GYC Vegas is a public relations company in Las Vegas. Founder Gina Yager is a Southern Nevada resident with more than 17 years of experience in hospitality, tourism, food & beverage, gaming, entertainment, retail, technology and non-profit industries.