It’s easy to see that technology, the internet, and social media has completely changed the way we deliver and receive information. The sheer volume of data available is so overwhelming at times that most of us now automatically limit what we see. We tune out ads, skip them whenever possible, unsubscribe from e-mail marketing lists, and block those we don’t want to hear from on our social media channels, phones and e-mail systems. On the flip side, we can also dive into the minutia of anything we’re really interested in by searching and consuming every possible detail about a movie star, old sitcom, or hobby. What does that mean for marketing professionals trying to break through the clutter of it all and reach their potential audiences?
It Means You Must Be Extremely Targeted
You want to position your product, company and message so it reaches those people who want and need what you’re selling. As long as your actual product or service is valuable to a group of consumers, your target marketing should be effective. This means employing sophisticated data analytics, focusing your marketing and public relations efforts to directly reach your intended audience, cleaning up your prospect lists and contact databases, and really reaching out to those potential customers who are looking to buy now or soon.
It Means You Must Be Engaging
The most effective campaigns that break through the noise out there are those that provide entertainment value or tap into the population’s desire to be part of something bigger than themselves. Tell an engaging story that highlights how your company is making a difference by fulfilling a societal or community need. Create buzz by inviting your target audience to participate in naming, branding, creating or improving a particular product or service. Incentivize engagement and participation by offering a cash prize, high-profile opportunity, or some big-ticket item for being part of a corporate promotion, event or campaign.
It Means You Must Be Authentic
In an age when people are ultra-connected by technology, there is a feeling that we are more disconnected from one another than ever. Human beings crave connection and relationship. If you can tap into that emotional need and desire to be involved in a good cause or be part of a popular, creative campaign, you’re more likely to create loyalty and generate long-standing interest. Make your prospects a remote part of your organization. Value their relationship, not just their money.
If you need a little help in breaking through the clutter in your particular industry, contact GYC Vegas. We are a PR agency in Las Vegas with years of experience in strategic public relations, marketing, branding, community relations, special events and more. Talk with us about how to rise above the noise using a Las Vegas public relations strategy.