Don’t get bogged down in your marketing if nothing new is happening in your product or service development world. New marketing formats, technologies, and tools make it easier to re-package and re-market an existing product or service in innovative ways. Here are some ideas to consider:
It’s All About Relationships
In the end, great marketing comes from authentic and trusted relationships between a company and a customer. Social media apps and channels allow you to start and participate in a wide variety of relevant conversations to help build those relationships as well as create an atmosphere of trust and helpful support.
Reposition Current Offerings
If you are attempting to remarket old products, there are numerous ways to “keep it fresh.” Take into consideration different marketing opportunities throughout the year that relate to milestones, seasons, trends, and holidays. Once you have noted important dates within the calendar year, focus on what you can do to utilize the time. Host a promotion for the product or perhaps host an event where you can pair a remarketed product with current media exposure.
Since we are in the early stages of 2019, it’s the perfect time to sit down and map out how to best reposition products and services in your marketing plan for the year.
Video Formats on Social Media
It’s clear that today’s consumer prefers visual communication over written in many cases. As a result, more and more enhanced video marketing opportunities and tools are arising. Facebook has started integrating live video into its news offerings while services like YouTube are introducing virtual reality options on their platforms. Find creative ways to tap into these new channels, like using video with social media to give your current and potential customers an inside look at your production process, or showcasing how your product or service works.
Watch Your Formats
The desktop and laptop are slowing getting more antiquated with more than 60 percent of all emails now read on mobile devices. Be sure that your advertisements, as well as your content, fit on smartphone screens. Distill your most important messages and images and make them appealing on mobile devices to encourage sharing.
Try Less Popular Platforms
Instead of following the crowds on Twitter and Facebook, consider lesser-used platforms such as Linked In. Many of these platforms are working to improve and change their offerings, which can give you an advantage if you get involved early. More targeted audiences and less crowded content can be beneficial.
Augmented Reality Tools
This emerging area of technology allows you to share your products online in a way that makes it seem like they are right in front of the potential customer. As this technology grows in popularity, it will open a whole new way to market and share your products with a virtual real-life experience. For example, customers can take a picture of themselves using their smartphone and virtually try on clothing. Or, they can place a particular piece of furniture in their living room by merging a product with an image in their home.
Implement Easy AI
Tools such as chatbots can help improve your customer relationships by assisting them to access common or frequently requested information around the clock. By responding to inquiries or messages immediately, chatbots can give your company a 24/7 storefront presence.
If you’re looking for fresh ideas for strategic public relations in Las Vegas, call GYC Vegas. This public relations company Las Vegas has helped many companies like yours revitalize their marketing programs with both new and current product and service offerings.