As technology developments come and go, one thing is for certain – video is not going away. Statistics show people are consuming video messages at a rapidly growing rate. Whether videos are embedded in a website, posted on YouTube or scaled to personal devices, they are a primary way to communicate information today. What does this mean for public relations? It means that video has the potential to be an effective weapon in helping companies share information with key audiences.
Tell a Great Story
The main attraction of video is its capability to tell a compelling story using both visual and audio components. Videos allow those delivering a message to tap into several of the viewer’s senses and elicit emotion. The first step in harnessing the medium is to find a great story to tell.
Think about your business strategy and goals, and then work with a creative individual or team to parlay that into a great story that will be appealing to your key stakeholders. Whether the goal is a creating a media relations pdstl, or increasing awareness for a new product announcement or a company expansion, starting the conversation with a great story will be the key.
Pass It Along
Creating a newsworthy story compels viewers to share it with friends and family. Everyone loves to hear a great story, see a creative twist, or simply take a break in their day for a laugh. And in today’s ultra-connected yet disconnected world, people want to reach out to those who are most important in their lives. Make your story unique enough to “go viral,” at least among your key audiences, and you’ll have an ongoing way to share your message.
Tap Into Multiple Platforms
After you’ve created your video campaign, be sure to maximize its viewing by taking advantage of new and old outlets. Your corporate website and a YouTube channel are the obvious choices, but don’t forget social media tools like Facebook live-streaming, and Instagram stories.
Bring Your Stakeholders Into the Story
There’s no better way to engage your stakeholders than to bring them into your video story. In essence, interactive video invites your viewers to be participants in the story and take an action that will make a difference. For instance, one non-profit told a compelling story of children in need and provided a tool where viewers could make a difference with a few clicks.
If you’re looking for a PR company in Las Vegas to help you develop your message and incorporate videos as a secret weapon to your campaign, contact us. Gina Yager Creative (GYC) is a Las Vegas public relations agency that brings years of expertise to the table when it comes to public relations strategies and tools.