We are bombarded with information every day. The fact that we are constantly plugged into our phones, laptops and devices nearly every waking moment means that those who are trying to get new messages through to us have an increasingly difficult job. Individuals, start-ups, mid-sized businesses, Fortune 500 corporations and non-profits all have the same challenge: how do you break through the clutter to get heard?
A successful media and public relations campaign must distribute key messaging and also elicit the right response, whether that be a sale, a vote, a donation or any other measurable action. At GYC, an agency delivering public relations in Las Vegas, we offer the following concrete action items to consider:
Set the Right Goals. It’s easy to make a lot of noise, but it’s difficult to translate that noise into results. Before launching any PR campaign, be sure you clearly define your goals. Whether you are trying to sell a product, raise awareness or pass legislation, defining the goal upfront will help manage expectations and set you on a path to achieve measurable results.
Get Visual. Attention spans are getting shorter and shorter, and the reality is that you need a multi-media, multi-sensory campaign to be remembered. Studies show that 80 percent of people remember what they see, but only 30 percent remember what they read. Be sure to incorporate creative, visual components into your public relations campaign.
Keep It Short and Specific. How long do you spend on a website or a social media post? Most likely, it’s a matter of seconds before you move on. Select your message carefully, keep it simple and powerful, and deliver it quickly.
Build Relationship. The crazy thing about this day and age is the more connectivity we have, the more isolated we become. Take advantage of the basic human need for relationship. Build your media campaign around a compelling story that pulls for consumer engagement. We all want to be part of something bigger than ourselves, and if you can incorporate that into your campaign, it will rise above the rest.
Be Creative. This is so obvious but so difficult at the same time. We all have favorite ads, campaigns, and jingles that have been permanently etched into our memories. The challenge moving into the future is to find new things to say and unique ways to communicate those messages to the audiences that matter the most.
Ready to embark on a successful public relations campaign? Give GYC, a Las Vegas PR agency, a call and let us help you do just that.