Although people use the terms “public relations” and “marketing” interchangeably, they’re separate aspects of a successful business. The goal of…
Many business owners have a misconception that public relations is only necessary when they want to issue an apology for…
One of the biggest challenges that business owners face is determining what about their businesses is newsworthy. The best way…
Every year, consumers ignore more advertisements and commercials than the previous year. Instead, they prefer to base their purchasing decisions…
Public relations has been around since about 1800 B.C. At the time, the Sumerians used communication and public influence to…
Competition exists in every industry, so it’s essential that you maintain your position as the best in your market. However,…
Everything in the world evolves as time passes, and situations change. From plants to humans, evolution is inevitable. Why would…
Nonprofits are continually competing with companies for attention from the media. Because of that, it’s essential to realize that public…
In today’s digital climate, you can’t ignore the impact that social media has on your public relations strategy. Because of…
Anything can influence the reputation of a brand. In today’s technological world, it’s harder for brands to build a reputation…
When you create the branding for your company, you establish a name and along with a design or symbol. These…
Even if your company is well-established, building your brand image and reputation is vital to stay relevant to your customers….
