Pitching great news stories is the centerpiece of a strong public relations campaign. Sometimes this task can be easy if…
Everyone has a story to tell. Whether it’s an individual, couple, family, community or business, each story is unique and…
It’s always about proving our worth. That’s often the bottom line, isn’t it? Whether you’re trying to justify why you…
For all those who work in the communications business, the question of whether to keep public relations in-house or hire…
These days it’s all about image. Although many things contribute to the image of a business, media content plays a…
The world of communications, which includes public relations, marketing, content management, SEO, social media and a myriad of other related…
Technological developments constantly change and challenge just about every business today. Public relations is no different. Things like social media,…
Public relations and the media have a love-hate relationship. On the one hand, reporters get overwhelmed by press releases and…
When you have a great marketing team, the combination of talents and the synergy they create make the team much…
We all hear the phrases when something seems impossible. Yes, it will happen when pigs fly. Or when hell freezes…
Influencer marketing has been growing within the industry for the past several years. Consumer products, particularly health and beauty businesses,…
Networking. It’s something that every professional knows is important. Some people are better at it than others, but everyone knows…
