The right story in the right media outlet can create consumer awareness, engagement and other brand-building benefits, so media pitching…
PR is a powerful, yet often-misunderstood professional discipline. People sometimes think they know what public relations is or what it…
Messaging is a critical component of any successful public relations strategy. When you clearly and consistently communicate with target audiences,…
Done well, PR helps brands increase awareness of their products and services, generate valuable word-of-mouth advertising and position them as…
Good stories are powerful marketing tools, because they can change the way we think and how we act. To get the…
The key to any good relationship is for the people in it to understand each other. It’s the same for…
Consumers are increasingly embracing social causes and expect companies they patronize to care about issues, too. They seek brands that…
When reporters ask questions, the worst thing for a spokesperson to say is “no comment.” It’s the single biggest mistake…
Chris Rock isn’t the only one who took a hit at the Oscars this year: So did Will Smith’s reputation….
When it comes to paid media and earned media, both have roles to play in an integrated marketing strategy. Earned…
A well-written news release is your gateway to valuable media coverage. It can open doors that were previously closed and…
The U.S. Bureau of Labor Statistics has reported that more people resigned from their jobs in 2021 than any other…
