2025 wasn’t just another year for GYC Vegas, it was 12 months of accomplishments complete with grand openings, launches, new clients, and award recognitions, all marked by creativity, connection, and momentum.
Our clients didn’t just succeed locally, they made headlines across the valley and beyond. NTI expanded access to skilled trades with its second Houston campus, Let’s Talk! Therapy Center and Let’s Talk! Child Development Center earned top honors in the Best of Las Vegas 2025 awards, and Lion Health System joined the Las Vegas medical community with Las Vegas Recovery Hospital, Southern Nevada’s first specialized acute care facility treating serious medical conditions while providing addiction recovery services.
Beyond those milestones, GYC Vegas worked alongside industry leaders reshaping their sectors: Adventura Gaming launched Penn & Teller Casino Monte, a new table game at Rio Hotel & Casino, MDMeals introduced physician-developed nutrition to individuals and families with chronic health conditions, and Ubertrends educated business leaders on cultural insights and trends to stay ahead in the age of AI.
Now, we’re taking a deeper look at 2025’s defining moments, celebrating the wins that shaped our year, and sharing key insights and trends to watch for in 2026 – because in PR, reflection isn’t just about looking back; it’s about preparing to tell even better stories in the year ahead.
Lessons Learned: What 2025 Taught Us
1. Storytelling is More Important Than Ever
Whether promoting a new campus opening, celebrating client awards, or launching a new business, 2025 reinforced that compelling narratives capture attention and create lasting impact. It’s not just about press releases; it’s about connecting with audiences through stories that resonate.
2. Relationships Drive Results
Our strategic planning trip to Austin, Texas reminded us that collaboration fuels innovation. Building strong relationships – whether with clients, media, community leaders or industry partners – remains at the heart of successful campaigns.
3. Community Engagement Matters
From the Las Vegas Science & Natural History Museum to local festivals like Home + History Las Vegas, connecting with local organizations strengthens visibility and credibility. PR campaigns that support and amplify community stories continue to resonate with audiences.
4. We Learned How Gen AI and Chat Are Redefining Research
As generative AI and chat tools increasingly provide direct answers, the way people discover brands is changing. Earned media now plays a bigger role in helping brands show up as credible and trustworthy sources. These lessons didn’t just shape our client work; they transformed our team and agency culture.
Team & Agency Highlights
- GYC’s podcast, Get Your Chat On, continued to share inspiring conversations with local leaders, further amplifying client stories and community voices. With rising engagement across YouTube, Apple Podcasts, Spotify, and Podbean.
- New Team Members: We welcomed two new team members supporting social media management, client coordination, content writing, and a variety of other key initiatives.
- Founder & director, Gina Yager was appointed to the Board of Directors of Henderson Chamber of Commerce, bringing her expertise in small business, communications and strategic marketing to the organization’s advocacy and member services.
- GYC Vegas won Pinnacle Awards from the Public Relations Society of America’s Las Vegas Valley chapter, for two outstanding media relations campaigns.
- GYC Vegas expanded its generative AI-powered service deliverables to support everything from media relations to online content structure. These services have become essential to improving online discoverability and strengthening client campaign performance.
As we celebrate what we’ve built, we’re already looking ahead at the trends that will shape 2026.
2026 PR Trends to Watch
1. Data-Driven Storytelling
Brands will increasingly leverage analytics to craft more targeted and impactful narratives. Stories supported by measurable insights will continue to outperform generic campaigns.
2. Purpose-Driven PR
Audiences are seeking authentic engagement. Campaigns that highlight social responsibility, community impact, and authentic brand values will drive loyalty and trust.
3. AI Integration in Communications
From media outreach and monitoring to content creation and restructuring, AI tools will become indispensable in increasing awareness, streamlining workflows, optimizing campaigns, and delivering personalized content.
4. Experiential & Community Engagement
Immersive experiences and hyper-local campaigns will remain a key strategy. Engaging audiences in meaningful ways – whether through events, interactive exhibits, or educational initiatives – will set brands apart.
Looking Ahead
2025 showed us that PR is about more than earned media; it’s about creating narratives that connect, inspire, and drive results. As we step into 2026, GYC Vegas is ready to embrace innovation, amplify client stories, and continue building strategies that resonate in an ever-evolving media landscape.
At GYC Vegas, we help brands sharpen their messaging and craft stories that truly engage. Ready to elevate your PR strategy and make 2026 your strongest year yet? Fill out our questionnaire and let’s get started on your brand’s next great story.