Today, technology and instant communication tools are providing entrepreneurs with new ways to reach targeted audiences. Besides the business basics of launching a start-up, you’ll need to make sure you put your precious PR dollars to work as effectively as possible. Here are the best places to concentrate:
1. Invest in Blogging
Blogging is an easy and relatively inexpensive way to get your story in front of your audience. Investing time and talent in creating frequent articles will not only educate your audience about your products and services, but also provide a source of interesting, helpful and problem solving content. Blogging is a great way to quickly and easily reach your key stakeholders, as well as journalists who are always seeking good story ideas.
2. Build Relationships with Key Journalists
Humans thrive on relationships on both personal and professional levels. The best relationships are those built on trust and genuine caring for the other person. Keeping this in mind, build up solid relationships with relevant journalists who cover your industry. Remember to foster a relationship is one that is mutually beneficial, not one where you are simply trying to use to writer to further your company’s goals alone. Learn what journalists like to write about, and then provide them with information that will be of value to their readers and can help them succeed.
3. Share Exclusive News with Important Journalists
If you have big news related to your business or industry, hand-pick one key editor and offer an exclusive story. If the interest is mutual, a big story in a key publication will boost your company’s recognition and the publication’s reputation, as well as strengthen your long-term relationship.
4. Scout Out the Latest Tools
Keep up with the latest technology and resources available for communicating your company’s news. Look for the tools that can help you reach the right people at the right time. For instance, there are a number of free and easy apps that publish journalist story leads, where you can respond directly to a reporter’s query. On Google’s Keyword planner, you can discover what the most common search terms are at any given time, which can help you create relevant and highly demanded blog topics.
5. Be Real
Remember that journalists are always in the market for a good story. However, they receive hundreds of pitches that are shameless promotions each day. Put yourself in their shoes and try to consider what a real, authentic story might look like. If you don’t have one, don’t bother them. Work on creating a better story with a unique angle first.
Ready to explore more ideas for Las Vegas PR? Contact Gina Yager Creative (GYC), a public relations agency in Las Vegas with 18 years of experience in multiple industries. Whether you’re a start-up or an established company, our Las Vegas public relations firm can provide fresh ideas to help you succeed.