There’s a lot of competition in every market for talented staff. Because of that, people are more selective about where they work. While some businesses attract people with benefits packages and salaries, they have trouble keeping staff because they have lousy work cultures. Research shows that brands with toxic work cultures have a 48% job turnover rate.
The Connection Between Work Culture and Branding
Your branding and company culture are an interconnected system. Work culture is where your branding is born and determines whether it’s well-perceived by employees and consumers. In fact, it influences management decisions and business operations from production and advertising to accounting and human resources. Your branding culture is about your company’s behavior and what your business stands for. Take a look at these four ways that work culture affects your overall branding.
- How Employees Interact with Customers
Work culture affects how your employees directly interact with customers. When you have a positive work culture, your employees will respond well to customer expectations. They also develop an awareness of how to represent your company image.
- How Well Employees Understand Your Brand
With good company culture, your employees are equipped to provide social accounts and interpersonal sensitivity to customers. This is possible because they have a deep understanding of your brand and connect with it. As a result, your company values guide their actions. Research shows that customer satisfaction is greatly affected by the quality of the interpersonal treatment that they receive from employees during transactions.
- How Customers Perceive Your Brand
Similarly, good work culture shows the public that your brand is authentic and dedicated to their satisfaction. Basically, a great working environment allows employees to work hard, meet targets, relate to customers, and grow on professional and personal levels. With that, they develop a sense of belonging to your company, which clearly shows.
- How Successful Your Brand Becomes
Since influential branding culture produces satisfied employees, it directly impacts how successful your brand becomes. Your employees are your most valuable asset, and they have more motivation, energy, and belief in your business when their working environment is great. According to research, positive work cultures can increase revenue by 682%, net income by 756%, and stock prices by 901%.
However, work culture is only part of the equation in regard to the overall branding. The other part resides in having excellent public relations. GYC Vegas is a PR and marketing agency Las Vegas companies trust to help them develop effective branding. The firm offers a range of services, from content creation and special event planning to social media and crisis management.
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