One of the biggest advantages of the internet is its ability to connect sources of information quickly and easily. As a result, the art of quality link building is a powerful way to build your business’s brand and raise awareness of your company and its products and services. Here are some of the ways we’ve been able to build quality links for our clients:
Contribute Stories
Look for websites, industry associations or other online publications that accept contributions. Study the sections, departments or current call for articles to see if you can find a fit for your organization. If you succeed in securing a story with a backlink to your company website, it will increase your company’s Search Engine Optimization (SEO), as well as help you build a reputation as a reliable source of news and information.
Join Community Websites
Join a relevant community website as a member and then take advantage of that membership by posting content like stories, blog posts, questions, commentary or other information on the site, which will create backlinks to your home page.
Link Current Mentions
Chances are that your company and its executives may be mentioned in hundreds of websites without a backlink. Start a systematic effort to identify media mentions, places where your business partners reference your company, current customer websites, and industry blogs and sites where your company is mentioned. Buzzsumo can help you find these mentions. Then, simply contact the web owner and ask if the site would be willing to hyperlink your website within the mention.
Seek Popular, Well-Respected Sites
If you’re going to spend time pitching stories, be sure to select the sites that have the most authority and respect in your market and industry. Research what they like to publish, and then find creative, new ideas to contribute. Being linked to an article on a respected third-party site is a great way to build credibility and improve search rankings. Moz has a number of free tools that can help you determine which sites rank highest for your target keywords.
Provide Useful Resources
Building links is really about providing content that is so useful that other people want to provide the same content to their readers. Consider what useful content might look like in your particular market or industry. Can you compile a list of resources that your business partners would find helpful? Sharing that information will not only win kudos with partners but also result in several backlinks.
Research Competitive Company Links
Smart businesses will pay attention to what the competition is doing in all aspects of business, and that includes backlinks. See where your top competitors are linking from and whether there is space for you to tell your story as well.
For professional assistance with public relations in Las Vegas, contact GYC Vegas. As a well-respected PR company in Las Vegas, GYC Vegas can help you with overall strategy as well as tactics such as quality link building.