These days it’s all about image. Although many things contribute to the image of a business, media content plays a big role. What people read, view and share, especially in the realm of social media, has a significant impact on what people think about a particular company or organization. As a result, managing that media content is a very important component of an overall marketing strategy.
Start with the Basics
Just like any strong media, public relations or marketing campaign, you need to begin with an overall strategy. Be sure you clearly understand what the vision and goals of the business look like, both in the short- and long-run, and then align your campaign to support those overall business goals. Media content should then fall in line as well.
Be Flexible with a Plan
There’s always a delicate balance of following a well-outlined plan to execute a campaign successfully while at the same time staying open to breaking news events or other happenings that may offer larger opportunities. Try to walk the line carefully, and you can reap the benefits of both opportunities.
Don’t Forget to Measure
In today’s day and age, it’s more important and easier than ever to provide measurable results for any media content strategy. Tie tactics to measurable goals and be sure to check back and report progress regularly. Technology allows an easier shift of medium and tools to take advantage of things that are working as well as quickly abandon things that are not.
Keep an Eye on Developing Opportunities
Every social media platform is trying to get the upper hand. Watch the developments and take advantage of new opportunities as they come up. For instance, the Stories tool on Instagram is an up-and-coming opportunity for businesses.
The 24-hour content creates a sense of urgency to view, watch and participate in the latest quiz, game or interactive event. Companies are already using incredibly creative strategies to take advantage of this platform to engage target audiences.
Whether you are looking for a way to collect feedback and ideas, want to share your latest product or service, or give your customers a sneak peek into a new functionality, Instagram Stories can be the perfect platform to do just that.
All it takes is a little creativity to come up with an engaging game, survey format or interactive experience, and you’ll have your audience hooked.
To learn more about effective media content, call our public relations firm Las Vegas. GYC Vegas brings years of experience to the customer’s business both in terms of industry practice and public relations strategy. This Las Vegas PR company is ready to share that experience with your company and help you build a more effective website.