The public relations profession is by no means a cookie-cutter career. In this day and age of high-tech electronic communications, the public relations professional needs to juggle more tasks than ever, taking on an ever-expanding list of responsibilities.
High-Level Strategic Thinker
A well-seasoned public relations specialist should be able to interact with C-level management, providing strategic plans that compliment and support the company’s overall business plan and objectives. These professionals need to be able to see and understand the big picture as well as contribute vision and strategic direction when it comes to major marketing and communications decisions.
Excellent Communications Skills
Public relations professionals must not only be able to speak, think and write clearly to accomplish their day-to-day tasks of helping a company communicate with its key stakeholders but must also have excellent relational skills to work with a wide variety of partners, suppliers, employees and influencers to get their job done. The public relations professional is often the liaison between many different groups of people, and often times, it’s the combination of talent that makes a public relations campaign successful.
Polished Tactical Talents
Although most public relations specialists enter the field with a writing, journalism marketing or business communications background, the demand for PR pros to be skilled in all aspects of media and marketing is becoming more and more prevalent. Now, we are expected to know internet marketing, social media strategy, advertising, graphic design, photography and more. While receiving training in these skills can be beneficial, public relations professionals often develop partnerships with related businesses that can provide complimentary services, so they can focus on their specific expertise.
Team Player and Consensus Builder
Perhaps more than any other profession, the public relations specialist must be a team player. Often, these employees or consultants are the ones who are working with the executive team, the sales and marketing staff, and the operations crew at different levels on the same project. They might be coordinating photographers, caterers, venue management, merchandising suppliers, speakers and media for a special event. Public relations specialists need to understand how to deliver an end product by tapping into a wide variety of skills and services, building consensus and cooperation, and driving complex projects to completion.
Digital Understanding
Initially, the fields of public relations and digital or technology related industries did not mix. Today, it’s imperative for the public relations professional to understand business analytics, SEO and the behind-the-scenes workings of websites, data collection and search engine functions. Artificial intelligence and big data will only grow in the future, and public relations specialists will be expected to understand and integrate these areas into their long list of responsibilities.
If you’re looking for a professional who can juggle what you need to deliver excellent Las Vegas public relations, contact GYC Vegas. Our PR company in Las Vegas has helped startups and major corporations tackle strategic public relations, marketing, branding, community relations and special events over the last 18 years.