Building consumer awareness is not easy and requires skillful storytelling to create captivating content that will resonate with audiences. A story well told can impact lives on an individual level and change perspectives on a global scale. The art of story mining can help your brand share stories through internal research and interviews to connect your organization’s most impactful initiatives with what people care about most in their communities.
In this article, we’ll explain how employing a story mining strategy can help your business become more successful.
Story Mining and Media Relations
As a brand, it’s important to share stories in an engaging and creative way. When creating these narratives, it’s important to use strategy and forethought to stand out from the hundreds of emails reporters receive every day. A good narrative can make all the difference for your brand’s coverage in major publications or top blogs and reach audiences who care about what’s going on at your organization.
Story mining is a tactic that involves interviewing company leaders, employees, stakeholders, and third-party validators to help you come up with compelling stories on how your brand is making an impact. It’s important for the storyteller — or any person who’s conducting interviews — to identify the right people they need to talk with, set expectations appropriately before (and after), and ask questions carefully.
Mining the Best Stories Within Your Own Organization
Create a plan to get up to date with your company’s current status. Meet one-on-one with your leadership team or department heads, listen for discussions about the organization’s present operations, future goals, and ongoing challenges faced by employees in these departments. Make sure you ask questions during staff meetings to gain an understanding of how recent project decisions affect their work, specifically so that you can reflect this information while creating goals.
Even just being friendly can grant you a wealth of information. Strike up a conversation with fellow employees outside of your department to ask them about their projects and typical day. Get out of your desk, get some air, and take in new perspectives on business from different angles. Read through company reports for insights into current projects and upcoming plans you may be unaware of so that next time something comes up, it’s not as much of a mystery. Make these tasks part of your semi-annual or annual goals to give them more importance.
Pitching Your Content
Now that you’ve mined information and have written content about it, you’re going to need to pitch it. Here are some tips to help you get started.
First, develop a narrow list of targeted writers or editors. Targeting specific writers helps you personalize your story idea, develop relationships with writers, and increase the chance of your pitch being read. In fact, personalized emails have about a 26% higher chance of being opened.
It’s also important to invest in time with these writers. PR is all about relationships. Make long-term connections instead of short, impersonal ones to ensure a more successful future together. It’s the same as any other sales – your customers expect you to know what they want and need before it even comes up in conversation!
Conclusion
If you want to be successful in the media, it is vital that you have a strong story. To find the right angle for your story, contact GYC Vegas today! We are experts with over two decades of experience in mining stories that showcase client narratives among dozens of industries, including technology, healthcare, hospitality, tourism, and entertainment.
2 Responses