Bigger is not always better. Although significant corporations may seem to have all the advantages at times, smart small start-ups can still compete and win. Here are some of your most substantial advantages and how to take advantage of them in your marketing and PR programs.
Get Personal
Today’s technology tools allow small and large companies alike to reach incredibly tailored audiences. For the smaller companies, this can be a significant advantage. If you have a niche product or service that’s specially designed to outperform a more generic offering, you can easily reach your target audience today through social media and pinpoint marketing efforts. Take advantage of the tools, and find those most interested in your company and what you offer.
Be a Partner
Although big companies may have more resources to service a larger number of customers, small businesses have the advantage of becoming a true partner for key clients. Personalized customer service and account teams that know your client base intimately can be a definite advantage to establish a mutually beneficial long-term relationship. Your marketing and PR efforts then become all about providing the information and data that your customers truly need.
Build a Local Presence
If your small business can serve your surrounding communities, you have a marketing advantage over the major companies, which can often seem impersonal and non-caring. Incorporate community involvement into your marketing and PR plan. This could mean sponsoring local charities and events, providing opportunities for students, offering employees as mentors or local board members, or participating in other community-wide events. Position your employees and organization as a caring, contributing, and essential member of your community.
Promote Innovations
Smaller organizations can often be more agile, coming up with new ideas more rapidly than large companies with complex bureaucracies. In some cases, new start-ups can attract creative talent that can bring out-of-the-box ideas to the market as well. For the marketing and public relations role, these innovations make great stories, blog articles or news announcements. Promoted well, your innovations can bring you to the market spotlight.
Showcase Your Unique Brand
Small companies have the advantage of really getting out there with a brand and message. Be creative in how you position your organization and select a memorable message that always ties to your company and its products. Build your company culture and marketing program around that unique brand, and you can stand out among any competitor, large or small.
For more public relations advice about competing with the big boys, contact GYC Vegas. This Las Vegas public relations company brings years of experience to each client’s current challenges. Whether you’re a new business or a major corporation, GYC Vegas can help you with public relations strategy.