Everyone has a story to tell. Whether it’s an individual, couple, family, community or business, each story is unique and must be valued for its own worth. We all appreciate it when other people take an interest in us as unique human beings. We want to be listened to and heard. The same is true for client organizations, and those public relations firms that take the time to understand and value each individual customer will discover a great deal of success. Here are some tips to keep in mind.
Invest the Time
Just like in personal relationships, creating a strong client relationship takes time. Unfortunately, some public relations agencies invest more time during the sales process than after the client has signed the contract. It is certainly important to get to know the customer company, its industry, and its problems and challenges when pitching a solution. However, once the deal is closed, the effort to get to know your client should increase, not decrease.
Say Thank You Often
We all like to be appreciated, and clients are no different. Although most agencies may express initial appreciation at the start of the contract or send a gift during the holidays, it’s easy to take the client for granted on a day-to-day basis. Be sure to express regular appreciation, whether that be through a quick e-mail or phone call or an occasional lunch out. As you develop a closer relationship, you can look for opportunities to treat a client to a special show, sporting event, or outing as well.
Touch Base Regularly
Just because there’s no big event or crisis doesn’t mean you should move onto more pressing business. Each account executive should be responsible for developing ongoing relationships with a limited number of clients. When things are slow, it’s a great time to send a quick e-mail, forward an interesting industry article, or present a new opportunity to show your customers that you have them in mind on a daily basis.
Ask How They Are Doing
Constant Communication is key in strong relationships. Set up and plan for meetings every two weeks and provide detailed campaign updates every 2-4 weeks. Make sure your clients know the work you are doing. Emails, phone calls, and updates are all usually very important to clients who are spending money on outside PR.
For more information about how Las Vegas public relations can help you, contact GYC Vegas. This PR company in Las Vegas works hard to build long-term relationships with its clientele, seeking to be a true partner in your business.