Services Offered
Public Relations
• Strategic public relations plans based on client goals
• Company messaging with brand consistency
• Press material writing and distribution
• Media relations & coverage outreach
• Media monitoring
• Crisis/Image management
• Media interview training
• Community & promotional partnerships
Marketing
• Marketing strategy development
• Brand Development
• Advertising & Media Buying
• Copy writing
• Collateral design
• Business and industry award submissions
• Website design and content
• Digital Marketing & SEO
• Social media strategy and content management
Special Events
• Conceptualization and budgeting
• Vendor hiring and management
• RSVP Management
• Onsite execution and staffing
• Media attendance & coverage
• Media, B2B and consumer events
• Press conferences, ground-breakings, grand openings, anniversaries, red carpets, PR stunts and more
Integrated Marketing Strategy
ABOUT GYC's STRATEGY:
GYC specializes in an integrated marketing approach
that strategically fuses public relations, marketing
and event practices to deliver maximum impact.
WHAT IS INTEGRATED MARKETING?
Marketing and public relations strategies that
incorporate all four media practice areas -
Earned, Paid, Shared and Owned