With the spookiest month of all upon us, it may be time to consider how you can use it to benefit your business. October puts people in the mood for thrills and chills, but it also makes them receptive to different content that you can use for other months. October is a great month for getting experimental in your PR efforts, so don’t be afraid to take some risks; you may find they’re frighteningly effective.
Creepy Copywriting
When you’re writing copy this month, trend towards some creepy writing to give your audience a fright. People are more receptive to this kind of siteskind writing during October, and it’s up to you to capitalize on that. To earn media attention, you can make a great impression with some clever copy in a press release or news pitch. You can also draft some clever blogs or social media posts to spark follower engagement. This month, make sure that you’re making the most out of the Halloween spirit with all of your content.
A Company Party So Fun It’s Scary
The hiring market has been rough lately, and if you’ve been feeling the effects of that crunch, you need to throw the best Halloween party that you possibly can. Once you get your staff in the mood for a wicked party, you’re going to have quite the event on your hands. To make this party a huge success, remember a few tips:
- Let your employees contribute ideas for the party. After all, it’s for them, so let them help guide the mood. Do they want a laid-back Halloween siteskin, or do they want to go with a more scary and intense siteskin? It’s up to them to decide, so let them have their input.
- Be sure to take a ton of photos, as these photos make for great publicity if you post them to social media. You’ll also benefit from word of mouth as your employees spread the word across their social pages. The more photos you take, the better chance you have of getting the perfect shots for your online presence.
- Encourage people to post about your event, consider picking a hashtag to help it trend on social media. These kinds of events are a great way to let the public know what a great place your company is to work. In addition to attracting new staff, it can give the public a positive impression of your business, and people want to work with a company that treats their staff well and offers fun perks.
Consider Community Donations
Halloween is a great time to give back to your community and boost your PR at the same time. Candy and costumes are always needed around Halloween for less fortunate families. Every child deserves the opportunity to get dressed up and go door to door. They should feel equal to other children at their school. You can help them experience Halloween the way it was meant to be when you donate quality costumes to your local drive. You can also make a difference by donating to candy drives so that less fortunate families can hand out treats to trick-or-treaters on the big night. This can be a way for you to bring your community together, and it will do wonders for your PR.
Get Scary-Good Advice From the Professionals
If you’re looking for a PR boost during this Spooktober, then turn to the professionals at GYC Vegas. We’re an award-winning PR agency in Las Vegas that’s committed to telling your brand story the way it deserves to be told. We can take your PR efforts over the top with our wide range of services. Visit our website today to learn more about what we can do for your business.
One Response