We’re all well familiar with the importance of Black Friday. It is the single biggest day for consumers in the United States. Just as online retailers have begun to stake their claim, so too has Cyber Monday begun to creep up on Black Friday sales, steadily growing over the last decade. Because Cyber Monday is the online counterpart to Black Friday, and online shopping has taken off during COVID, it is the perfect time to lean into promoting your brick-and-mortar business. How can you capitalize on Cyber Monday to grow your business if you’re already story mining? Here’s a quick tip for you:
Offer Incentives
Because this is such a massive day for online sales, you’re going to be facing some stiff competition. All of your competitors are likely to invest in their own Cyber Monday efforts. If you want to set your business up for success, then you’ll need to offer some incentives to give your audience a reason to choose you over the competitors. A great example would be to offer free shipping on any products sold during Cyber Monday. That gives people a great incentive to choose your company for their purchases. You can even keep the deal in place over a certain period of time to continue boosting sales.
You can also use email marketing to send out coupons for your sale. This doubles as incentives and advertising so that you can inform your customers about your offer and give them a reason to visit your store in one fell swoop. Whatever incentives you choose to offer your customers, make sure it’s something that sets you apart from your competition. With Cyber Monday, foot traffic to your store isn’t a concern, so you’re not just aiming for local customers. Anyone could be a potential sale when your store is online. The counterpoint to this is that you have a much wider pool of competitors, so putting yourself apart from your competitors is even more critical than ever.
Work On Your Website
Once you’ve put in some work to create exciting incentives, you need to make sure that your website is well designed and your SEO optimization has been updated so shoppers can easily find your website and like what they see. You can also customize your banners and graphics for Black Friday and Cyber Monday. This investment will help to differentiate you from competitive websites offering similar services. Well-timed social media posts can also help drive traffic to your website and get people in the mood for holiday shopping. A well-designed website with simple functionality can help your branding stand out in the minds of your audience. During Cyber Monday, they’re likely to visit dozens of websites looking for great deals; ideally, you’ll set yours apart from the rest with great design.
Get Some Help
Standing out from the crowd isn’t an easy task. It is going to take a lot of work to set yourself apart during the holiday season. Everyone is trying their best to drive traffic and make sales, so getting your business to the top of the heap is going to take a lot of effort. You can ensure that you’ve got a leg up on the competition by hiring a professional team to help you develop the holiday sales you need to crush your sales targets. GYC Vegas is an award-winning team with a lineup of PR and marketing services to set you up for success this Cyber Monday, so visit our website today and get started.