With Halloween behind us, there are opportunities on the horizon. Black Friday is a massive opportunity for anyone who works in a B2C environment. In 2020, holiday shopping exceeded 789 billion in the US alone. Of that holiday spending, Black Friday accounts for the single biggest shopping day. This is your opportunity to make a substantial amount of money if you play your cards right. The problem is, everyone else is thinking the same thing. If you want to make an impact, you will need to set yourself apart from the competition. Here are some tips on how to ensure your business stands out this Black Friday.
Boost Your PR Before the Big Day
Customers have plenty of options when Black Friday rolls around. All of your competitors will be investing heavily in advertising and doing what they can to get the public’s attention. If you want to compete, one fantastic advantage would be to make sure you’re already on everyone’s mind when November rolls around. You can win yourself a lot of positive PR in the public eye by making timely Thanksgiving donations or highlighting human-interest stories and testimonials. Searching within your organization for stories you can share with media relations efforts can help your company earn media coverage to work in conjunction with your marketing efforts, amplifying your brand message and credibility. Doing a good deed is great; having it recognized is a fantastic bonus that can boost your local reputation.
By contributing to your community immediately before Black Friday, you’re sure to be on their mind when your marketing efforts start rolling out. Positive stories are a great way to win public goodwill and exposure that you can then convert into Black Friday shoppers. People are more likely to shop with someone who engages with the community, and you can leverage that to your advantage while also doing a good deed for those in need.
Make Sure Your Ads are on Point
During the month, shoppers will be bombarded by advertisements. Design your ads to feature an attention-grabbing call to action (CTA) that directs people directly to your website or store. A carefully crafted CTA is a great way to capitalize on your customer’s attention and encourage them to check out your products or services. Give your ads some striking visuals that suit your brand image. If your brand relies on humor, craft some Black Friday ads showing just how funny you can be. If your brand depends on facts and stats, prepare to start advertising early to mid-November.
Get Some Help Standing Out
There’s a lot your business can do to help you stand out from the crowd, but you may need the aid of a professional team to make sure you’re successful. This is an important time for your bottom line, don’t leave it up to chance.
By contacting a professional PR agency, you’ll be able to leverage their expertise to help make this season a smashing success. A competent PR team will ensure there’s buzz about your company well before Black Friday, so you’ll be poised to take full advantage of the holiday and drive traffic to your website or storefront in record numbers. GYC Vegas offers a variety of services to help you grab and keep the attention of your audience, so contact us today to get started on standing out.